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Terra Invest and Ashok Amritraj's Hyde Park Entertainment Group Buy Delhi Franchise of the World Pickleball League


Published on 2024-12-17 07:24:08 - Business Standard
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  • In a landmark move combining sports and entertainment, Smashers Sports, backed by Terra-Invest and Ashok Amritraj's Hyde Park Entertainment Group, has officially acquired the Delhi Franchise of the World Pickleball League (WPBL).

Terra Invest, a prominent player in the sports and entertainment industry, along with Ashok Amritraj's Hyde Park Entertainment Group, has acquired the Delhi franchise of the World Pickleball League (WPBL). This acquisition marks a significant expansion for both entities into the rapidly growing sport of pickleball, which combines elements of tennis, badminton, and ping-pong. The WPBL, set to commence in 2024, aims to promote pickleball globally, and the Delhi team will be part of this inaugural season. The league is designed to foster a competitive environment while also engaging fans and promoting the sport at a grassroots level. This move is seen as a strategic investment in the burgeoning pickleball market, reflecting the sport's increasing popularity and potential for growth.

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