Travel and Leisure Travel and Leisure

Disney says about 157 million global users are streaming content with ads


Published on 2025-01-10 03:24:06 - MSN
  Print publication without navigation

  • Disney said Wednesday it has an estimated 157 million global monthly active users watching ad-supported content across its streaming platforms
  • Disney+, Hulu and ESPN+.

Disney has reported that approximately 157 million global users are engaging with its ad-supported streaming services, which include Disney+, Hulu, and ESPN+. This figure represents a significant portion of Disney's streaming audience, showcasing the company's successful pivot towards an ad-supported model to boost revenue. The introduction of ad-supported tiers has not only attracted cost-conscious viewers but also provided advertisers with a vast audience, enhancing Disney's advertising market. This strategy aligns with broader industry trends where streaming platforms are increasingly incorporating advertisements to balance content costs and subscriber growth.

Read the Full MSN Article at:
[ https://www.msn.com/en-us/entertainment/general/disney-says-about-157-million-global-users-are-streaming-content-with-ads/ar-BB1rbdwH ]