The company which started in 2017 has been transforming the agricultural supply chain in Kenya through tailored and innovative financing products.
The article from MSN discusses how Kenya's smallholder farmers are set to benefit from a new financing program launched by Avenews, a Kenyan agribusiness company. The program, valued at Ksh 25 billion (approximately USD 200 million), aims to provide affordable credit to farmers, thereby enhancing their productivity and financial stability. This initiative is designed to address the challenges smallholder farmers face in accessing capital, which often limits their ability to invest in better farming practices, technology, and inputs. The financing will be facilitated through partnerships with financial institutions and will include training and support to ensure farmers can effectively utilize the funds. This move is part of a broader effort to transform agriculture in Kenya, making it more sustainable and economically viable for those at the grassroots level.
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