Unilever's chief growth and marketing officer Esi Eggleston Bracey has revealed that the company is integrating AI technology in its product shoots-and saving time and money in the process. Today [
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Unilever's Chief Marketing Officer, Esi Eggleston Bracey, has revealed that the company is leveraging artificial intelligence (AI) to significantly reduce costs associated with product photography. By using AI, Unilever has managed to cut the expenses of product shoots by approximately 50%. This cost reduction is achieved through AI's ability to generate high-quality images and videos, which traditionally would require expensive studio setups, models, and photographers. The technology not only speeds up the process but also allows for greater flexibility in marketing campaigns, enabling Unilever to adapt quickly to market changes and consumer preferences. This strategic use of AI underscores Unilever's commitment to innovation in marketing, aiming to enhance efficiency while maintaining high standards of visual content.
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