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Charleston is sharpening its business travel profile, AmEx says
//travel-leisure.news-articles.net/content/2025/ .. ening-its-business-travel-profile-amex-says.html
Published in Travel and Leisure on Tuesday, July 29th 2025 at 5:26 GMT by Post and Courier🞛 This publication is a summary or evaluation of another publication 🞛 This publication contains editorial commentary or bias from the source
Charleston has been recognized as an emerging destination for official corporate trips as its diversifying economy generates more visits, American Express said.
Sullivan's Island: A Charleston Gem Promoted by American Express Travel Amid Lingering Concerns Over Forever Chemicals
In the heart of South Carolina's Lowcountry, Sullivan's Island stands as a quintessential coastal retreat, blending pristine beaches, historic charm, and a laid-back vibe that has long drawn visitors from across the globe. Recently, this barrier island just a short drive from downtown Charleston has garnered fresh attention, thanks to its inclusion in American Express Travel's curated list of top destinations. The endorsement highlights Sullivan's Island as an idyllic spot for those seeking a mix of relaxation, adventure, and cultural immersion. However, beneath the surface of this promotional glow lies a more troubling narrative: the presence of "forever chemicals" in the local environment, raising questions about the long-term sustainability and safety of this beloved locale.
American Express Travel, known for its luxury-oriented recommendations, has positioned Sullivan's Island as part of a broader spotlight on Charleston's allure. The company's travel guides emphasize the island's unspoiled beaches, where soft sands meet the Atlantic Ocean, offering opportunities for sunbathing, surfing, and beachcombing. Visitors are encouraged to explore the island's rich history, including Fort Moultrie, a Revolutionary War-era site that played a pivotal role in American independence. The fort, now a national historic site, provides guided tours and exhibits that delve into the island's military past, from defending against British forces to its involvement in the Civil War. Beyond history, the island boasts a vibrant community atmosphere, with local eateries serving up fresh seafood, Lowcountry boils, and craft cocktails. Establishments like Poe's Tavern, inspired by Edgar Allan Poe's brief stint on the island, offer a quirky nod to literary heritage while dishing out gourmet burgers and cold brews.
The appeal extends to outdoor enthusiasts, with miles of biking paths, kayaking routes through marshlands teeming with wildlife, and opportunities for birdwatching in the nearby maritime forests. American Express Travel suggests pairing a Sullivan's Island visit with excursions to Charleston's historic district, where antebellum architecture, horse-drawn carriage tours, and world-class dining create a seamless blend of old-world charm and modern luxury. For high-end travelers, the company recommends stays at boutique inns or vacation rentals with ocean views, often equipped with amenities like private pools and concierge services. This promotion aligns with a growing trend in travel where destinations are marketed not just for their beauty but for their authenticity and exclusivity—qualities Sullivan's Island embodies, with its no-high-rise policy preserving a small-town feel despite its proximity to a major city.
Yet, this rosy portrayal is complicated by environmental challenges, particularly the detection of per- and polyfluoroalkyl substances (PFAS), commonly known as "forever chemicals." These synthetic compounds, used in products ranging from non-stick cookware to firefighting foams, have been found in soil, groundwater, and drinking water sources around Sullivan's Island and the broader Charleston region. PFAS are notorious for their persistence in the environment—they do not break down naturally and can accumulate in the human body over time, leading to potential health risks such as increased cholesterol levels, immune system effects, and links to certain cancers. The issue came to light in recent years through investigations by environmental groups and state agencies, revealing contamination levels that exceed federal health advisories in some areas.
The origins of PFAS in Sullivan's Island trace back to multiple sources. Historical military activities at nearby bases, including the use of aqueous film-forming foam (AFFF) for fire suppression, are believed to be a primary contributor. The island's location near Joint Base Charleston and other defense installations has amplified concerns, as these sites have documented histories of PFAS releases. Additionally, industrial runoff from the Charleston Harbor area, where manufacturing and shipping operations have long thrived, may have played a role. In 2019, testing by the South Carolina Department of Health and Environmental Control (DHEC) identified elevated PFAS concentrations in private wells on Sullivan's Island, prompting advisories for residents to filter their water or switch to bottled alternatives. Public water systems have also been scrutinized, with some showing trace amounts that, while below regulatory limits, still worry health experts.
Local residents and environmental advocates have voiced frustration over the slow pace of remediation. "We've got this beautiful place, but we're drinking water that's potentially harmful," one Sullivan's Island homeowner told reporters, echoing sentiments from community meetings. Advocacy groups like the Coastal Conservation League have pushed for stricter regulations and comprehensive cleanup efforts, arguing that the state's response has been inadequate. In response, DHEC has expanded monitoring programs and collaborated with the U.S. Environmental Protection Agency (EPA) to assess risks. The EPA's recent proposal to designate certain PFAS as hazardous substances under the Superfund law could unlock federal funding for cleanup, but implementation remains ongoing.
The intersection of tourism promotion and environmental concerns creates a complex dynamic for Sullivan's Island. American Express Travel's endorsement, while boosting the local economy—tourism accounts for a significant portion of Charleston's $8 billion annual industry—has drawn criticism from those who feel it glosses over real issues. Travel influencers and bloggers have begun incorporating caveats in their reviews, advising visitors to be mindful of water quality and to support eco-friendly practices. Some local businesses have adapted by promoting sustainable tourism, such as eco-tours that educate on marsh preservation and the impacts of pollution. For instance, guided kayak trips now often include discussions on PFAS and efforts to protect the island's fragile ecosystem, turning potential negatives into educational opportunities.
Experts weigh in on the broader implications. Dr. Elena Craft, a senior scientist with the Environmental Defense Fund, notes that PFAS contamination is a nationwide problem, affecting over 2,800 communities across the U.S. "Destinations like Sullivan's Island highlight the tension between economic development and environmental health," she explains. "While the risks are not immediate for short-term visitors, long-term exposure for residents is a serious concern." Health officials emphasize that for tourists, the primary exposure routes—such as swimming in ocean waters or consuming local seafood—are generally low-risk, as PFAS levels in the Atlantic are diluted compared to groundwater. However, they recommend precautions like using certified water filters and avoiding untested private wells.
Charleston's tourism board has responded by integrating sustainability into its marketing strategy. Initiatives include partnerships with organizations like the South Carolina Aquarium, which runs programs on water quality and conservation. Visitors are encouraged to participate in beach cleanups or support local farms that adhere to organic practices, reducing overall chemical runoff. Despite these efforts, the forever chemicals issue underscores a larger challenge for coastal communities: balancing growth with preservation. Sullivan's Island's population swells during peak seasons, straining resources and potentially exacerbating pollution if not managed carefully.
Looking ahead, the future of Sullivan's Island as a travel hotspot hinges on effective remediation and transparent communication. Ongoing studies by federal and state agencies aim to map contamination plumes and develop treatment technologies, such as advanced filtration systems that can remove PFAS from water supplies. Community leaders are optimistic, pointing to successful cleanups in other PFAS-affected areas like Michigan and North Carolina as models. "We love our island, and we're committed to protecting it," says a town council member. "Tourism is vital, but so is our health and environment."
In essence, American Express Travel's spotlight on Sullivan's Island captures the essence of what makes Charleston special—a harmonious blend of history, nature, and hospitality. Yet, the shadow of forever chemicals serves as a reminder that even paradise comes with caveats. Travelers drawn to its shores may find not just relaxation but also a call to awareness, urging a more conscientious approach to exploring the world's hidden gems. As remediation progresses, Sullivan's Island could emerge as a symbol of resilience, proving that beauty and responsibility can coexist in the face of modern environmental threats. For now, it remains a destination where the waves whisper tales of the past, even as science works to secure its future. (Word count: 1,128)
Read the Full Post and Courier Article at:
[ https://www.postandcourier.com/business/charleston-sc-american-express-travel-sullivans-island-forever-chemicals/article_2fa9f5f8-7f66-4015-a442-a2830a9174ed.html ]