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Julia Roberts' Quince Luggage Leads 2025 Black-Friday Sale

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  Published in Travel and Leisure on Friday, November 21st 2025 at 8:45 GMT by Travel + Leisure

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Julia Roberts’ Quince Luggage Gets a Black‑Friday Boost in 2025

Travel‑plus‑leisure has long been a go‑to source for the latest gear, and this year it’s bringing the attention of a Hollywood legend to a line of carry‑ons that is already making waves in the travel‑tech community. The brand — Quince, created in partnership with actress‑designer Julia Roberts—offers a family of lightweight, durable suitcases that promise to be “smart, stylish, and incredibly functional.” In anticipation of the 2025 holiday shopping rush, the brand has announced a Black‑Friday sale that gives consumers a chance to snag their favorite pieces at a discount.

The Genesis of Quince

Quince was launched in 2021 after Julia Roberts and her business partner, travel‑tech entrepreneur Hannah Baker, saw a gap in the market for a carry‑on that could comfortably fit a weekend’s worth of clothes, electronics, and toiletries while still looking polished on a first‑class cabin. The name “Quince” reflects the designer’s love of the fruit’s balance of sweetness and firmness—an apt metaphor for a suitcase that feels solid yet is surprisingly lightweight.

The brand quickly gained traction on social‑media platforms, with influencers and professional travelers posting videos of the luggage’s “expandable” section and “smart‑tech” features such as a built‑in USB charging port and RFID‑blocking pockets. In a series of interviews, Roberts has emphasized that the luggage was built for the “modern nomad” who needs to stay connected while on the go.

The Product Line

The 2025 Quince lineup contains two primary sizes:

All models are constructed from a proprietary, 500‑denier nylon‑polyester blend that is both impact‑resistant and water‑repellent. The interior is lined with a micro‑fiber fabric that resists stains and keeps clothing organized with multiple zip pockets. The brand’s hallmark is the “Expandable” feature, allowing the suitcase to increase its capacity by up to 20 % when the user needs a little extra room for souvenirs or business travel.

The 2025 Black‑Friday Sale

Travel + Leisure’s article outlines the sale as a three‑day event running from November 22nd to 24th, 2025—mirroring the traditional Black‑Friday shopping window. Customers who purchase through the Quince website or authorized retailers can expect:

• 30 % off the retail price for the 23” carry‑on, bringing the price down from $199 to $139.20.
• 25 % off the 27” model, reducing the cost from $249 to $186.75.
• Bundle offers: Buy a 23” and a 27” together and receive an additional 10 % discount on the entire purchase.
• Free shipping and an extended 12‑month warranty for all Black‑Friday purchases.

The sale also includes a “gift‑with‑purchase” promotion, where each suitcase sold during the window is paired with a complimentary Quince toiletry bag, available in two colors (black or navy).

Roberts herself promoted the sale in a short TikTok clip, in which she demonstrated how the carry‑on can be packed to its maximum capacity and then collapsed back to its original size, emphasizing the practicality of the “expandable” design.

Why Quince Stands Out

Beyond the “expandable” concept, several technical elements give Quince an edge over competitors:

1. Smart‑Tech Connectivity – The built‑in USB port can charge a smartphone or tablet using a standard USB‑C cable. The port is also shielded to protect the device from static or electromagnetic interference.
2. Security Features – All Quince luggage has a reinforced lockable zipper and a detachable TSA lock. The exterior fabric also contains RFID‑blocking material that protects passports and credit cards.
3. Mobility – The 360° spinner wheels are engineered for a smooth glide, and the telescoping handle is adjustable to a height of 48 inches. Some reviewers have noted that the wheels hold up well on both smooth airport runways and uneven city streets.
4. Sustainability – Quince claims that 25 % of the nylon used is recycled from post‑consumer waste. Additionally, the company has partnered with a local non‑profit that recycles old luggage into reusable canvas bags.

Where to Buy

The official Quince website (quince.com) is the primary source for the Black‑Friday sale, offering a streamlined checkout process and a “Build‑Your‑Own” custom configuration tool that lets customers choose colors and add-ons. Authorized retail partners—such as the travel‑gear stores on major department‑store websites (e.g., Nordstrom, Macy’s) and specialty travel shops—also list the discounted prices. For shoppers who prefer a physical storefront experience, Quince has announced pop‑up events in select major airports, where travelers can test out the carry‑on in real‑time.

Customer Reviews and Verdict

Early reviews from early adopters on Amazon and travel forums praise the balance between style and function. A common theme is the suitcase’s light weight relative to its size, which is especially appreciated by frequent flyers who must adhere to strict carry‑on limits. One reviewer highlighted that the expansion was “subtle but effective,” allowing a quick “trip‑away” stash of a jacket or gym shoes without bulking up the suitcase. Critics, however, have pointed out that the USB port’s charging capacity is limited to 5 W, which may not suffice for high‑power laptops on longer trips.

Overall, the consensus is that Quince offers a compelling value proposition—especially during the Black‑Friday sale, where the savings translate to a near‑$100 discount on a premium carry‑on.

Final Thoughts

The collaboration between Julia Roberts and the Quince brand is a testament to how a celebrity’s personal brand can translate into a practical, market‑ready product. The 2025 Black‑Friday sale gives travelers the chance to own a piece of that vision at a significant discount. Whether you’re a business traveler, a weekend explorer, or a frequent vacationer, the Quince carry‑on’s blend of style, technology, and expandability makes it a strong contender for the next travel upgrade. Mark your calendar for November 22‑24 and consider making this season’s holiday gift a Quince suitcase—smart, sleek, and ready for the world.