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New Balance Sale: Up to 60% Off Shoes & Apparel - January 2026

  //travel-leisure.news-articles.net/content/2026/ .. ale-up-to-60-off-shoes-apparel-january-2026.html
  Published in Travel and Leisure on Wednesday, January 7th 2026 at 8:14 GMT by Travel + Leisure

New Balance is Having a Massive Sale – Here's How to Score Up to 60% Off Your Favorite Styles (January 2026)

New Balance is kicking off 2026 with a significant sale event, offering discounts of up to 60% on a vast selection of footwear and apparel. As reported by Travel + Leisure, the sale launched on January 12th, 2026, and is available both online at NewBalance.com and in participating retail stores. This isn’t just a clearance event; it includes popular, current styles alongside older favorites, making it a prime opportunity for runners, walkers, and fashion enthusiasts alike to refresh their wardrobe at a fraction of the price.

The sale spans a broad range of New Balance’s iconic silhouettes, including the 574, 990, and Fresh Foam lines. According to the Travel + Leisure article, the 574 is particularly well-represented with various colors and materials significantly reduced. This classic shoe, known for its versatility and comfortable design, is a staple in many wardrobes and a fantastic entry point for those new to the brand. The 990 series, renowned for its premium materials and "Made in USA" construction (where applicable – the sale includes both domestically and internationally manufactured shoes), also sees substantial discounts, presenting an opportunity to snag a high-quality, durable shoe at a lower price point.

However, the sale isn’t limited to the classics. The Fresh Foam range, utilizing New Balance’s signature cushioning technology, is heavily featured. These shoes, geared towards running and high-impact activities, offer excellent comfort and support. Travel + Leisure highlights that models like the Fresh Foam X 880v14 and Fresh Foam More v4 are available with significant savings. This is especially good news for runners preparing for spring training or races, as these shoes offer advanced performance features. The expanded offerings within the Fresh Foam range speak to New Balance’s commitment to innovation and their desire to cater to a diverse range of athletic needs.

Expanding beyond shoes, the sale also encompasses apparel. Discounts extend to a variety of clothing items including hoodies, t-shirts, shorts, and jackets. This allows shoppers to complete their New Balance look, or simply stock up on comfortable athletic wear for everyday use. The article specifically points to deals on athletic leggings and performance tops, making it a convenient time to update workout gear.

How to Navigate the Sale and Maximize Savings:

The Travel + Leisure article provides helpful tips for navigating the sale. Firstly, it’s recommended to check the New Balance website (NewBalance.com) frequently, as new items are being added and popular sizes/colors are likely to sell out quickly. The website features a dedicated sale section, allowing shoppers to easily filter by category, size, and price.

Furthermore, the sale extends to New Balance's outlet section, potentially stacking discounts for even greater savings. A quick check of NewBalance.com/outlet reveals further reductions on already marked-down items.

The article also suggests signing up for the New Balance VIP membership program. Members often receive exclusive early access to sales, free shipping on orders over a certain amount, and personalized offers. This can provide a competitive edge in securing desired items before they're gone.

Beyond the Headline Discounts – A Look at New Balance's Recent Focus:

Digging deeper into New Balance's recent initiatives (gleaned from their official website and press releases), this sale appears to be strategically timed alongside several key brand developments. New Balance has been increasingly focusing on sustainability, incorporating recycled materials and ethical manufacturing practices into their products. While the sale itself doesn’t directly highlight this aspect, it’s worth noting that choosing a durable, well-made shoe like those from New Balance, even at a discounted price, can be a more sustainable choice than frequently replacing cheaper, less durable options.

Additionally, New Balance is heavily investing in personalized fit technology. They’ve recently launched initiatives allowing customers to scan their feet in-store and online to receive tailored shoe recommendations. This emphasis on personalized fit underscores their commitment to providing customers with the best possible experience and ensuring optimal comfort and performance. The current sale provides an ideal opportunity to try a variety of styles and find the perfect fit, potentially leveraging these new fitting technologies for a more informed purchase.

The Bottom Line:

The New Balance sale, as reported by Travel + Leisure, is a comprehensive event offering significant savings on a wide range of footwear and apparel. Whether you're a seasoned runner, a casual walker, or simply seeking comfortable and stylish shoes, this sale provides a valuable opportunity to upgrade your wardrobe at a discounted price. By utilizing the tips provided - frequent website checks, outlet exploration, and VIP membership consideration - shoppers can maximize their savings and secure their favorite New Balance styles before they sell out. The sale is running for a limited time, making it crucial for interested shoppers to act quickly.