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Community rallies to help local bookstore in Michigan move its stock

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"Book brigade" forms human chains to move titles from old store to new one.
The Michigan Book Brigade, a volunteer-driven initiative, has been instrumental in saving Serendipity Books, a beloved bookstore in Traverse City, Michigan, from closure. Founded by Amy Benoit and her husband, the bookstore faced financial difficulties due to the economic impacts of the global health crisis. The Book Brigade, led by local resident Amy Shamroe, rallied the community to purchase books in bulk, effectively keeping the store afloat. This grassroots effort not only preserved a local cultural landmark but also fostered a sense of community and support for small businesses. The initiative has inspired similar movements in other areas, highlighting the power of collective action in sustaining local economies and cultural hubs.

Read the Full Fortune Article at:
[ https://fortune.com/article/michigan-book-brigade-serendipity-books-michigan/ ]