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The Halo Effect: How Travel Marketing Shapes Economic Growth

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Destination marketing has the power to shape broader perceptions of a particular place.
The article from Forbes Agency Council, published on June 18, 2025, discusses how travel marketing leverages the "halo effect" to boost economic growth. It explains that positive perceptions created by effective travel marketing can enhance a destination's image, leading to increased tourism, which in turn stimulates local economies through higher spending on accommodations, dining, and attractions. The piece highlights successful case studies where strategic marketing campaigns have significantly uplifted regional economies by attracting more visitors. It also emphasizes the importance of sustainable and culturally respectful marketing practices to ensure long-term benefits for both the destinations and their communities.

Read the Full Forbes Article at:
[ https://www.forbes.com/councils/forbesagencycouncil/2025/06/18/harnessing-the-halo-effect-how-travel-marketing-shapes-economic-growth/ ]