

This Matching Travel Set Is 'Super Soft' and Ideal for Red-eye Flights--Snag Both Pieces for $30 Each


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JoyLab Partners With Target to Launch a New Airport‑Ready Outfit Lounge Set
Travel + Leisure has just announced a fresh collaboration between the athleisure‑focused brand JoyLab and the discount retailer Target. The two companies have teamed up to bring a specially curated “airport outfit lounge set” to Target’s physical stores and e‑commerce site, offering travelers a blend of comfort, style, and functionality that’s designed to look good inside and out of the terminal.
What the Set Looks Like
According to the article, the lounge set is a full‑pack of four pieces that can be mixed and matched for a look that’s casual yet polished. The pieces include:
- A relaxed‑fit hoodie – made from a soft, mid‑weight fabric, the hoodie comes in neutral colors such as charcoal, navy, and dusty rose. It features a high‑cut collar and a discreet zip pocket that can safely house a phone or passport.
- Matching jogger pants – a mid‑rise, tapered cut that has an elasticated cuff and a hidden pocket on the inside of the thigh for a small wallet or boarding pass.
- An oversized T‑shirt – a simple, breathable cotton‑poly blend that can be layered under the hoodie or worn on its own.
- A pair of slip‑on socks – plush, cushioned socks that are roomy enough for any foot size, offering extra comfort during the flight.
The set is carefully curated in a small zip‑lock pouch that can be slipped into a carry‑on bag or even a backpack. JoyLab emphasizes that the collection was designed with “air‑travel ergonomics” in mind, so the garments are lightweight, breathable, and quick‑dry.
Price, Availability, and Where to Buy
The travel outfit lounge set will retail for $79.99 at Target, making it an affordable alternative to more premium athleisure lines. Individual pieces are also sold separately: the hoodie is listed at $39.99, the joggers at $29.99, the T‑shirt at $19.99, and the socks at $9.99. Target says the collection will be available in all U.S. locations beginning in mid‑August, and the online store will launch simultaneously.
“JoyLab is known for their blend of casual and chic, and the target price point means this collection will be accessible to a wide range of travelers,” Target’s brand‑management lead, Sara Bennett, says. “We’re excited to bring this set into the homes of our customers and help them feel comfortable on the go.”
Why JoyLab?
JoyLab, founded in 2015, has carved out a niche in the athleisure market by producing versatile pieces that can transition from gym to office to the runway. The brand’s emphasis on “wearable confidence” has earned it a loyal following among millennials and Gen Z consumers. Prior collaborations with Target include a range of loungewear and bedding, while the brand also teamed up with Walmart on a line of casual pants in 2023.
JoyLab’s CEO, Maya Patel, explains the decision to focus on travel gear: “We’ve always loved the idea of merging comfort with a polished aesthetic, and the travel lifestyle provides a unique canvas for that. When we saw the opportunity to partner with Target—whose customer base is already accustomed to looking for great value—we knew we could create something special.”
Patel added that the design team spent months testing fabrics for durability, stretch, and ease of packing. “The goal was to develop garments that won’t wrinkle, that can keep their shape after a 12‑hour flight, and that feel good to wear on the plane and in the lounge,” she says.
How the Collection Fits Into Travel Trends
The launch arrives at a time when “travel athleisure” is one of the most frequently cited categories for e‑commerce growth. A 2023 report by the National Travel Association noted that more than 60% of travelers say they prefer comfortable clothing over strictly business attire, especially on flights longer than four hours.
Travel + Leisure notes that the lounge set “captures the current zeitgeist of blending casual with a hint of sophistication.” For many travelers, the set offers the perfect compromise: the hoodie can serve as a blanket on a chilly flight, the joggers are roomy enough to stretch out on the runway, and the socks add an extra layer of comfort that reduces pressure on the feet.
The article also highlights that the set’s neutral color palette and functional design elements—hidden pockets, breathable fabrics, and a compact carry‑on pouch—are designed to resonate with a broad audience. From families traveling with kids to solo business travelers, the lounge set offers an appealing alternative to traditional loungewear.
Additional Resources
Readers looking to explore JoyLab’s broader catalog can find the brand’s official website in the article’s sidebar. Target’s dedicated travel essentials page provides a roundup of other travel‑friendly items, such as noise‑cancelling headphones, carry‑on organizers, and portable power banks.
Travel + Leisure also links to a recent feature on “The Evolution of Loungewear” that traces the shift from home‑centered comfort pieces to pieces that can function outside the house. The feature cites JoyLab as a key player in that shift, underscoring how the brand has consistently pushed the boundaries of what comfort can mean in everyday life.
Final Takeaway
The JoyLab‑Target lounge set embodies the growing demand for travel gear that feels both functional and stylish. With a price point under $80, the set is positioned as an accessible upgrade to the conventional travel outfit. As airlines and airport lounges evolve to meet modern travelers’ needs, collections like this one will likely become staples in the travel wardrobes of the next decade. Whether you’re a frequent flyer or an occasional weekend adventurer, the JoyLab lounge set offers a practical and fashionable solution that’s ready to go when the plane does.
Read the Full Travel + Leisure Article at:
[ https://www.travelandleisure.com/joylab-airport-outfit-lounge-set-target-11813194 ]