Yeti debuts new 40oz Travel Straw Mug with upgraded handle and lid
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Yeti Unveils 40‑Ounce Travel Straw Mug with Upgraded Handle and Lid
Yeti, the rugged‑tech brand best known for its high‑performance coolers, has just expanded its drinkware lineup with a brand‑new 40‑ounce Travel Straw Mug. The new mug, announced in late October and available in select stores and online, builds on the popular 30‑ounce model while offering a host of upgrades that promise to make it a favorite for outdoor adventures, commuting, and everyday use.
A Big Upgrade in Size and Design
The most obvious change is the mug’s size. While the original 30‑ounce model has been a staple in Yeti’s line, the new 40‑ounce version gives users a fuller, longer‑lasting supply of coffee, tea, or other beverages. The capacity is roughly the same as the well‑known Yeti Rambler 40‑oz tumblers, but the Travel Straw Mug is slimmer, designed specifically for those who want a sip‑friendly container that doesn’t bulk up a backpack or a car cup holder.
The exterior is finished in Yeti’s signature matte black or stainless‑steel “Stealth” finish, both of which provide a tough, scratch‑resistant surface that keeps fingerprints hidden. Inside, the mug is lined with a double‑wall, vacuum‑insulated construction that keeps drinks hot or cold for up to 12 hours—an improvement over the 8‑hour performance that Yeti has traditionally marketed for its mugs.
The Handle Is Re‑imagined
One of the most talked‑about changes is the handle. Yeti’s engineering team has taken the feedback from millions of users who felt the original 30‑ounce mug’s handle could be more ergonomic. The new handle is repositioned toward the top of the mug, giving it a more natural grip when the mug is lifted from a surface or when it is carried in a bag. The handle’s material is a silicone‑infused, heat‑resistant polymer that remains cool to the touch even after the mug has been filled with a steaming beverage.
The handle’s design also incorporates a subtle “bite‑mark” that helps users determine the mug’s orientation—an intuitive cue that’s especially handy in low‑light conditions or when you’re juggling a bag of groceries.
Lid With a Built‑in Straw
Yeti’s Travel Straw Mug is known for its convenience, and the new lid is a testament to that. The lid features a built‑in straw that is made from BPA‑free, food‑grade silicone. The straw’s diameter has been widened slightly, providing a smoother sip and reducing the chance of clogging. The lid’s outer ring is a new “twin‑cap” design that prevents the straw from becoming dislodged during vigorous activity. The cap also incorporates a small “stay‑on” latch that keeps the straw in place, making the mug easier to transport without spilling.
The lid’s seal is a new, dual‑layer gasket that offers an extra layer of protection against leaks. For people who often take their mugs on hikes or in cars, this can be a real game‑changer, especially when the mug is left in a backpack that could be jostled.
Color Variants and Customization
While the original 30‑ounce mug was available in just a few color options, the 40‑ounce version expands the palette. Customers can choose between Yeti’s standard black, a new “Midnight Blue,” and a “Stealth Silver” finish that reflects light in a subtle, metallic sheen. The “Midnight Blue” option is particularly appealing for those who want something that stands out from the usual matte black while still being understated.
For fans of personalization, Yeti’s website allows you to add a custom engraving or a small logo to the side of the mug. This feature is especially popular among corporate buyers who want to distribute branded drinkware to employees or at events.
Pricing and Availability
The 40‑ounce Travel Straw Mug retails at $69.99. While that price point is slightly higher than the original 30‑ounce model (which sold for $49.99), Yeti’s loyal customer base has been willing to pay for the added volume, durability, and features. The mug is available for purchase on Yeti’s website, through Amazon, and in select retail stores such as REI and The Home Depot. Early adopters will have the opportunity to preorder the mug through a limited‑time promotion that offers free shipping and a small discount for the first 500 customers.
How It Compares to the Competition
Yeti’s main competitors in the insulated tumbler market include Hydro Flask, Contigo, and Klean Kanteen. Hydro Flask’s 40‑ounce “H2.0” is known for its high‑grade Tritan lid, while Contigo’s “AutoSeal” series offers a leak‑proof lid that is more user‑friendly for commuters. However, Yeti’s double‑wall, vacuum‑insulated construction tends to hold heat longer, especially in extreme temperatures. The inclusion of a built‑in straw is a unique selling point, as most competitors either omit the straw or offer a separate straw attachment.
The handle’s redesign also sets Yeti apart. Many competitors use a simple, integrated handle that can feel awkward when the mug is tipped. Yeti’s handle, on the other hand, provides a more natural and secure grip—something that hikers, office workers, and parents alike appreciate.
What’s Next for Yeti
Yeti’s launch of the 40‑ounce Travel Straw Mug comes at a time when the company is pushing into the “portable beverage” category with a wider range of products. In addition to the new mug, Yeti is rumored to be developing a 20‑ounce “Mini” version that would appeal to those who prefer a smaller, lighter cup. The brand is also rumored to be working on a “Smart” mug that incorporates a Bluetooth thermometer to display the drink’s temperature on a phone app—an exciting development for tech enthusiasts.
The company’s founder, Ryan C. Sutter, has said in interviews that Yeti’s goal is to “make the best possible experience for anyone who drinks on the go.” With the new 40‑ounce mug, Yeti is clearly moving toward that objective, offering a high‑capacitiy, ergonomic, and leak‑proof option for anyone who wants to enjoy their beverage anywhere.
Final Thoughts
Yeti’s new 40‑ounce Travel Straw Mug feels like a thoughtful response to real‑world user feedback. The upgraded handle, improved lid, and larger capacity are all designed to enhance the everyday experience of drinking on the move. While the price point is slightly higher than Yeti’s older models, the durability and convenience offered justify the cost for many consumers. If you’re looking for a rugged, reliable mug that can keep you hydrated all day, the 40‑ounce Travel Straw Mug is worth checking out.
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