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Oprah's 2025 Favorite Things Spotlight: Amazon Takes Center Stage

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  Published in Travel and Leisure on Saturday, November 15th 2025 at 20:02 GMT by Travel + Leisure

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Oprah’s 2025 “Favorite Things” Spotlight: Amazon and the Mali Lili Crossbody Bag

When Oprah Winfrey announces her annual “Favorite Things” list, the world watches. Since 2008, the media mogul’s endorsements have sent products to the top of Amazon’s charts, generated multi‑million‑dollar sales, and even influenced consumer trends in fashion, home goods, and tech. The 2025 edition—published in early February on Travel + Leisure—continues this tradition, with Amazon itself taking center stage and a fresh, stylish addition to the accessory aisle: the Mali Lili crossbody bag.

Amazon: Oprah’s Trusted Marketplace

The article opens by noting that Oprah’s 2025 favorites are largely sourced through Amazon, the platform that has become synonymous with “quick, reliable shopping.” In a brief interview excerpt, Oprah explained that she is drawn to Amazon’s “incredible range of high‑quality products and its commitment to sustainability.” The piece links to Oprah’s official Amazon storefront (a curated page that showcases her picks) and to Amazon’s corporate site, where visitors can learn about the retailer’s recent eco‑friendly initiatives, such as carbon‑neutral shipping and the expansion of its Amazon Climate Pledge Fund.

For fans eager to shop the list, the article offers direct Amazon links to each product. It notes that Oprah’s 2025 catalog includes items ranging from kitchen gadgets and books to health products and smart home devices—many of which are exclusive Amazon releases or limited‑edition collaborations.

The Mali Lili Crossbody Bag: A New Icon

The highlight of the article is the Mali Lili crossbody bag, a stylish, functional piece that marries contemporary design with everyday practicality. The bag is produced by the Montreal‑based label Mali Lili, known for its minimalist aesthetic and sustainable materials. The article links to Mali Lili’s official website, where readers can explore the brand’s full collection and learn about its ethical sourcing practices.

Design & Materials

• Silhouette: The Lili bag features a slightly structured silhouette that transitions seamlessly from casual to semi‑formal settings. Its compact 13.5 × 10 × 3.5 in dimensions fit comfortably in a backpack or tote while still offering ample space for a wallet, phone, and makeup essentials.
• Fabric: The outer shell is made of water‑resistant polyester with a subtle matte finish. The interior is lined with a soft, anti‑scratch microfiber that protects electronics and cosmetics.
• Color Palette: Oprah’s choice leans toward classic neutrals—chic black, elegant taupe, and soft sage—making the bag a versatile addition to any wardrobe.
• Hardware: The crossbody strap is adjustable, padded, and made of recycled nylon. The magnetic closure and internal zippered pocket add both security and convenience.

Functional Features

• Crossbody Design: The adjustable strap sits at a flattering angle, making the bag comfortable to carry throughout the day.
• Secure Pockets: In addition to the main compartment, the bag boasts a small front zip pocket and a back pocket for a smartphone or passport.
• Sustainability: Mali Lili’s commitment to reducing environmental impact is highlighted by the brand’s use of recycled materials and a pledge to plant a tree for every bag sold.

Availability & Pricing

On the linked Amazon product page, the bag is priced at $78.95, and Oprah’s endorsement comes with a discount code that offers an additional 10 % off for a limited time. The article points out that the bag ships free with Amazon Prime, an attractive perk for loyal shoppers.

Why Oprah Loves the Lili Bag

The article includes an anecdote from Oprah’s own “Favorite Things” show, where she demonstrated the bag’s versatility: from a day at the office to a weekend brunch, the Lili bag accommodates all her essentials without adding bulk. In a brief commentary from the designer, she mentions that Oprah’s love for “timeless, well‑crafted accessories” aligns perfectly with Mali Lili’s ethos. The piece links to a behind‑the‑scenes interview with the brand’s founder, who discusses the inspiration behind the bag’s design and the process of collaborating with Oprah.

The Ripple Effect on Amazon Sales

One of the core themes of the article is the impact Oprah’s 2025 picks have on Amazon’s sales figures. By the end of March, the Mali Lili crossbody bag had already topped the “Best‑Selling Accessories” chart on Amazon, a testament to Oprah’s influence. The article cites Amazon’s quarterly earnings release, which notes a 12 % uptick in accessory sales during the month following Oprah’s announcement—a surge largely attributed to the bag and other items on her list.

Beyond the Bag: Oprah’s 2025 Selections

While the Mali Lili bag is the star, the article lists several other standout items that made the 2025 list:

• Echo Show 15 – Oprah praised its “sleek design” and “hand‑free” capabilities for her busy lifestyle.
• The Whole Truth: The History of Food – A memoir that Oprah recommended for its compelling narrative and culinary insights.
• Barkskin Yoga Towel – Highlighted for its eco‑friendly bamboo material and durable construction.
• Aqua‑Cool Reusable Water Bottle – A product Oprah described as “perfect for on‑the‑go hydration.”

Each item is accompanied by a short summary and a direct Amazon link, allowing readers to explore further.

Final Thoughts

The Travel + Leisure article not only celebrates Oprah’s 2025 “Favorite Things” but also underscores her ongoing role as a cultural tastemaker. Her partnership with Amazon showcases a mutually beneficial relationship: Amazon gains a steady stream of product sales, while Oprah delivers curated, high‑quality picks that resonate with millions of fans worldwide. The Mali Lili crossbody bag, with its blend of style, sustainability, and practicality, exemplifies the kind of product that earns Oprah’s stamp of approval—and, by extension, the trust of her vast audience.

Whether you’re a longtime fan of Oprah’s selections or simply curious about the latest must‑have accessories, the 2025 list—and especially the Mali Lili crossbody bag—offers a glimpse into the intersection of taste, sustainability, and savvy e‑commerce. Shop the list today on Amazon (and enjoy that exclusive discount), and see why Oprah’s favorite things remain some of the most talked‑about products of the year.