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The new normal: Treasure Coast tourism soars, but small businesses struggle post-COVID

The article from USA Today discusses the evolving tourism landscape on Florida's Treasure Coast following the COVID-19 pandemic. It highlights how the region, known for its beaches and small-town charm, has seen a shift in visitor demographics and behaviors. While tourism has rebounded, the influx of tourists has not equally benefited all local businesses. Small businesses, particularly those not directly on the main tourist paths, are struggling as visitors' preferences lean towards larger, more established attractions and accommodations. The piece notes an increase in domestic tourism, with many visitors seeking outdoor activities and less crowded experiences, leading to a boom in activities like kayaking and eco-tours. However, this shift has left some traditional small businesses, like local diners and shops, facing financial difficulties due to decreased foot traffic. Local tourism boards and business owners are adapting by promoting lesser-known attractions and encouraging tourists to explore beyond the typical tourist spots to support the broader community.

Read the Full USA Today Article at [ https://www.usatoday.com/story/news/2024/11/27/treasure-coast-tourism-changes-post-covid-small-businesses-struggle/76617694007/ ]