Sun Country Bets Big on MSP as Airline Competition Dries Up

Published in Travel and Leisure on Thursday, August 21st 2025 at 19:49 GMT by Star Tribune
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Minneapolis-St. Paul International Airport (MSP) is undergoing a quiet but significant shift in its landscape, and low-cost carrier Sun Country Airlines is poised to capitalize on it. With Delta Air Lines significantly reducing its operations at the airport following pilot negotiations and other airlines scaling back their presence, Sun Country sees an opportunity to expand its footprint and capture a larger share of the regional travel market. The airline’s strategy isn't just about filling seats; it's about reshaping MSP’s role as a key Midwestern hub.

For years, Delta has dominated MSP, controlling roughly 80% of the airport's capacity. However, recent contract negotiations with its pilots resulted in an agreement that includes significant pay increases and operational changes. While both sides hailed the deal as a victory, it also led to Delta’s decision to cut approximately 15% of its flights from MSP, impacting routes across the country. This reduction, coupled with other airlines like United Airlines also adjusting their schedules, has created a vacuum that Sun Country is actively seeking to fill.

Sun Country's CEO, Dave Kathman, views this situation as a “generational opportunity.” The airline plans to add 15 new routes from MSP over the next two years, focusing on destinations where Delta’s cuts are most pronounced and where demand remains strong. These additions will include both domestic leisure markets – like Austin, Texas; Charleston, South Carolina; and Destin-Fort Walton Beach, Florida – as well as international destinations in Mexico and Central America. The airline is also increasing frequencies on existing routes to meet anticipated demand.

The move isn't simply about adding new flights; it’s a strategic play to solidify Sun Country’s position as the second-largest carrier at MSP, behind Delta but significantly ahead of other competitors. Currently, Sun Country holds around 15% of the market share, and the expansion aims to push that figure closer to 25%. This increased presence will not only boost revenue for Sun Country but also contribute to a more competitive environment at MSP, potentially benefiting travelers with lower fares and greater route options.

Beyond simply filling the void left by Delta’s reduced service, Sun Country is also aiming to attract passengers who might have previously flown through larger hubs like Chicago or Denver. By offering convenient, direct flights from MSP to popular destinations at a competitive price point, the airline hopes to make Minneapolis-St. Paul a more attractive departure point for regional travelers.

The impact of this shift extends beyond just passenger travel. The increased activity at MSP is expected to generate economic benefits for the region, including job creation and increased tourism revenue. Sun Country’s expansion will require hiring additional pilots, flight attendants, mechanics, and ground crew, contributing to a boost in local employment. Furthermore, more flights mean more visitors coming into the area, which can benefit hotels, restaurants, and other businesses that cater to travelers.

However, challenges remain for Sun Country. While Delta's reduced capacity presents an opportunity, it also creates uncertainty. The airline needs to carefully manage its growth to ensure profitability and avoid overextending itself in a potentially volatile market. Furthermore, attracting passengers from competing airlines requires effective marketing and competitive pricing strategies.

The situation at MSP is being closely watched by the aviation industry as a case study in how shifts in airline capacity can create opportunities for smaller carriers. Sun Country’s aggressive expansion plan demonstrates a willingness to seize that opportunity and reshape the landscape of air travel in the Midwest. The success of this strategy will depend on the airline's ability to execute its plans effectively, adapt to changing market conditions, and ultimately convince travelers that MSP remains a viable and convenient option for their travel needs. The airport itself is also adapting to the changes. Metropolitan Airports Commission (MAC) officials are working with Sun Country and other airlines to accommodate the increased flight activity and ensure efficient operations. This includes optimizing gate assignments and improving passenger flow throughout the terminal. The MAC recognizes that a vibrant and competitive MSP benefits the entire region, and they are committed to supporting Sun Country’s growth while maintaining a high level of service for all travelers.

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Sun Country Bets Big on MSP as Airline Competition Dries Up