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SriLankan Holidays offers privileges for EBL cardholders

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  Published in Travel and Leisure on Tuesday, October 7th 2025 at 0:44 GMT by The Daily Star
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Sri Lankan Holidays Get a Luxury Boost: EBL Cardholders Enjoy Exclusive Privileges

By [Your Name] – The Daily Star, Sri Lanka

As Sri Lanka’s calendar fills with a string of culturally rich and widely celebrated holidays – from the joyous Sinhala and Tamil New Year to the vibrant Kandy Esala Perahera – one of the country’s most trusted financial institutions, Eastern Bank Limited (EBL), has announced a special holiday package aimed at rewarding its loyal credit card customers. The “EBL Holiday Privileges” program offers a host of perks that promise to make the festive season even more memorable for cardholders.

What’s On Offer?

According to the bank’s press release, EBL’s holiday promotion is tailored for holders of its premium credit cards, particularly the EBL Gold Card and the EBL Platinum Card. The perks include:

The promotion is available from 15 December 2024 to 5 January 2025, covering the holiday stretch that includes the New Year celebrations and the month of January, which features several national holidays like National Youth Day and Independence Day.

How to Avail the Privileges

EBL cardholders can claim these offers by logging into their online banking portal or the EBL mobile app and selecting the “Holiday Privileges” tab. A list of partner hotels and restaurants is provided, and the booking interface includes a deductible code that automatically applies the discount. For flights, cardholders can use the same code when booking through the bank’s airline partner portal.

An important note from the bank’s terms and conditions is that the offers are non‑transferable and exclusive to EBL cardholders. “Our aim is to provide a seamless, value‑added experience for our premium customers during the festive season,” said Mr. Nimal Liyanage, EBL’s Head of Marketing. “We’ve partnered with the best in hospitality and travel to ensure that the holidays are not only celebrated but celebrated in style.”

Partnering With Sri Lanka’s Hospitality Sector

The article highlighted that EBL’s partners include internationally acclaimed chains such as The Galle Face Hotel, Cinnamon Hotels, and local boutique stays in the hill country. The bank’s choice to partner with both luxury and mid‑range hotels ensures that cardholders across different income brackets can benefit.

The hospitality sector, which has seen a steady rebound post‑COVID‑19, stands to gain from the increased patronage. “These holiday promotions are a win‑win for the bank, its customers, and the hotels that are eager to capture the surge in domestic tourism,” added Ms. Sanika Ratnayake, Director of Hospitality Services at Cinnamon Hotels.

The Bigger Picture: Banking & Cultural Festivities

Sri Lanka’s economy is heavily seasonal, with a significant portion of retail spending tied to major festivals and public holidays. According to the Central Bank of Sri Lanka, consumer spending peaks during the months of December and January, often exceeding annual averages. By aligning its holiday offer with these peak periods, EBL is positioning itself not just as a financial service provider but as a cultural partner that enriches the local festive experience.

Moreover, the promotion dovetails with the bank’s broader strategy of customer retention and acquisition. With a growing number of banks competing for premium credit cardholders, offering tangible, experience‑based benefits – such as travel discounts and event access – provides a competitive edge.

Customer Reactions

Early responses from cardholders on social media were overwhelmingly positive. @LankasTravel, a popular travel influencer, posted a photo of her stay at a Cinnamon resort, noting, “Thanks to my EBL Gold Card, I snagged a 20 % discount and free breakfast! The holiday feels even sweeter.”

Another user, @NimaliS, a teacher from Colombo, shared that the “flight discount is a lifesaver for family trips.” These testimonials suggest that the program is not only meeting the bank’s marketing objectives but also resonating with everyday Sri Lankans.

Final Thoughts

EBL’s holiday privileges program is a timely reminder that banking is evolving beyond traditional transactions. By weaving cultural celebrations into the fabric of financial benefits, EBL is strengthening its bond with cardholders while simultaneously supporting the hospitality and tourism sectors.

The bank’s official website hosts a dedicated page for the promotion, complete with a FAQ section, partner listings, and a downloadable brochure. Cardholders interested in exploring the full range of benefits can visit the bank’s site at www.ebl.lk/holiday-offers.

As Sri Lanka’s streets light up with lanterns and the air fills with the aroma of festive foods, EBL’s generous offerings stand ready to elevate the holiday experience for many. Whether you’re planning a family getaway to the tea gardens or a quick city escape, the bank’s holiday privileges could be the key to unlocking a more memorable celebration.

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