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Pan Pacific Hotels Group Teams Up with Parkroyal for Manila Bay Serviced Suites

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  Published in Travel and Leisure on Tuesday, November 25th 2025 at 22:31 GMT by Travel Daily Media

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Pan Pacific Hotels Group Partners with Parkroyal Serviced Suites Manila Bay in New Management Agreement

Travel Daily Media – A significant development in the Philippine hospitality market was announced this week when Pan Pacific Hotels Group (PPHG) signed a comprehensive management agreement with the Parkroyal Serviced Suites chain to operate its newest property, the Parkroyal Serviced Suites Manila Bay. The deal is slated to bring a full‑service, luxury‑style resort experience to one of Metro Manila’s most coveted waterfront locations, marking a strategic expansion for both brands in a region that is rapidly evolving into a key business and tourism hub.

1. What the Agreement Entails

The agreement outlines a 15‑year management partnership under which PPHG will take charge of the day‑to‑day operations, marketing, and brand standards of the Parkroyal property. While the hotel will retain its Parkroyal identity—known for its contemporary design and upscale amenities—the infusion of Pan Pacific’s expertise is expected to elevate the service level and operational efficiency to meet the expectations of both business and leisure travelers.

Key provisions include:

The partnership leverages PPHG’s global network and proven management practices while allowing Parkroyal to tap into a wider customer base and distribution channels. PPHG’s CEO, S. S. Ananthan, highlighted that “our collaboration is a win‑win: Parkroyal benefits from our operational excellence, and we broaden our footprint in a high‑growth market.”

2. Why Manila Bay?

The chosen location—a 12‑acre site along Manila Bay—offers a blend of natural beauty, accessibility, and a strategic proximity to the Philippine Economic Zone Authority (PEZA) and the Clark Freeport Zone. It sits adjacent to the upcoming “Metro Manila Bayfront Development” project, a mixed‑use complex that promises residential, commercial, and recreational spaces.

The site’s waterfront positioning gives the hotel a competitive edge over other properties in the city, allowing it to host conferences, business meetings, and leisure events with panoramic views of the bay. The development is expected to attract a mix of domestic and international guests, with particular appeal to business travellers visiting the area’s convention centres and corporate offices.

3. Parkroyal’s Position in the Region

Parkroyal Serviced Suites has built a reputation across Asia for its “design‑centric” approach to serviced‑suite accommodation, blending the convenience of apartment living with hotel‑level amenities. Its portfolio spans cities such as Kuala Lumpur, Shanghai, and Manila, with a focus on high‑density urban settings.

The Manila Bay property marks the chain’s first fully managed property in the Philippines under an external partnership. Parkroyal’s management team will retain oversight over the design and construction, ensuring consistency with its brand aesthetic while allowing PPHG to inject its operational expertise.

4. The Strategic Fit for Pan Pacific

Pan Pacific Hotels Group, a globally recognized luxury brand headquartered in Singapore, has been expanding its presence in Southeast Asia and the Pacific. Historically, the group has focused on flagship properties in key markets, including Singapore’s Pan Pacific Singapore and Hong Kong’s Pan Pacific Hong Kong.

Adding a serviced‑suite resort to its portfolio allows Pan Pacific to cater to a broader segment—particularly the growing demand for flexible, mid‑stay accommodations from business travellers and families. According to Pan Pacific’s 2024 annual report, the group has seen a 12% uptick in demand for serviced suites in Asia, driven by rising corporate spending on employee relocation and extended stays.

“This partnership with Parkroyal aligns with our strategic objective to diversify into serviced‑suite formats and tap into the evolving needs of modern travellers,” said Maria Chen, Pan Pacific’s Regional Managing Director for Southeast Asia. “We’re excited to bring our service excellence to a brand that shares our commitment to design and guest experience.”

5. Anticipated Impact on the Local Economy

The new hotel is projected to create around 250 direct jobs during construction and 180 permanent positions upon launch, spanning management, hospitality, maintenance, and support services. It will also contribute to the local supply chain by sourcing food, beverage, and other amenities from regional suppliers.

In addition to employment, the hotel’s presence is expected to spur ancillary economic activity. With its conference facilities and meeting rooms, the property aims to host up to 600 delegates per event, generating revenue for nearby restaurants, transport services, and retail outlets.

The project is supported by local authorities, who see it as part of a larger effort to strengthen Metro Manila’s position as a business centre in the region. The Department of Tourism (DOT) has praised the partnership for its potential to elevate Manila’s hospitality standards.

6. Looking Ahead

With construction underway, the next milestones include:

1. Completion of the façade and core structure – scheduled for mid‑2024.
2. Interior design and fit‑out – to be finalized by early 2025.
3. Soft opening for corporate and high‑profile guests – planned for September 2025.
4. Grand opening ceremony – slated for November 2025, with dignitaries from the Philippine government, Pan Pacific, and Parkroyal in attendance.

Both parties have pledged to uphold sustainability practices throughout the project. PPHG’s sustainability framework, which includes energy‑efficient systems, waste‑reduction protocols, and water‑saving technologies, will be integrated into the hotel’s design.

7. Conclusion

The Pan Pacific–Parkroyal partnership signals a new chapter in the Philippine hospitality sector. By combining Pan Pacific’s operational excellence with Parkroyal’s design‑driven serviced‑suite model, the Parkroyal Serviced Suites Manila Bay is poised to become a benchmark for luxury and convenience along Manila Bay. As the region continues to attract business travellers and leisure guests alike, the new property is expected to play a pivotal role in bolstering the local economy and elevating the city’s global tourism profile.

Travel Daily Media will continue to monitor the development and report on its progress toward opening and beyond. For those planning a visit to Manila, the upcoming resort promises a unique blend of contemporary design, waterfront charm, and world‑class service that should not be missed.