Vera Bradley Travel Bags Go on Target Sale for the 2025 Holiday Season
Locale: N/A, UNITED STATES

Vera Bradley Travel Bags Go on Target Sale for the 2025 Holiday Season
Travel + Leisure’s latest feature takes a deep dive into one of the most anticipated travel‑gear deals of the year: Vera Bradley’s complete line of travel bags is slashed to bargain prices at Target, just in time for the December holiday rush. The article, published in early December 2025, lays out the full spectrum of Vera Bradley’s travel offerings, explains why the brand has become a travel‑go‑to for many, and offers readers a practical guide to snagging the best deals on the Target website and in‑store.
1. The Vera Bradley Story in a Nutshell
The piece starts by giving readers a quick history of Vera Bradley—a company that began as a women’s fashion accessories brand in 1997 and evolved into a household name for its signature pastel‑hued prints. Travel + Leisure notes that the brand’s expansion into luggage and travel gear in the last few years has been met with positive reviews from travelers, who praise the durability, roomy interiors, and distinct style of the bags. The author emphasizes that Vera Bradley’s “classic patterns and practical design” make its travel collection a favorite among both casual weekenders and seasoned jet‑setters.
2. The Target Sale: When, Where, and How
The article’s core focus is the upcoming sale event at Target, which runs for the entire month of December 2025. Target is offering a 30‑percent discount on all Vera Bradley travel bags, with an additional 10‑percent “holiday” surcharge waived for online orders. The sale is highlighted on Target’s “Holiday 2025” landing page, and shoppers can find the Vera Bradley collection under the “Luggage & Travel” sub‑category. The author provides a step‑by‑step walk‑through of how to locate the sale on the Target mobile app, noting that the app’s “Deals” tab automatically filters the Vera Bradley items.
Key dates are also listed: the sale launches on December 1st and is scheduled to conclude on December 31st. The article urges readers to act quickly because “stock is limited, and once the 2025 holiday season begins, these discounted items tend to sell out fast.” For in‑store shoppers, Target’s website offers a “find a store” tool so customers can check availability at their local retail location.
3. The Product Lineup
Travel + Leisure breaks down the Vera Bradley travel collection into four distinct styles, each with its own set of measurements, features, and signature colors:
| Bag | Dimensions (in.) | Key Features | Typical Price (Before Discount) |
|---|---|---|---|
| Vera Bradley 13” × 8” × 7.5” Travel Duffel | 13 × 8 × 7.5 | Soft‑shell exterior, padded shoulder strap, zip‑top closure, multiple interior pockets | $90 |
| Vera Bradley 20” × 12” × 9” Travel Duffel | 20 × 12 × 9 | Hard‑shell frame, detachable shoulder strap, front zip‑access pockets | $120 |
| Vera Bradley 15” × 10” × 8” Travel Duffel | 15 × 10 × 8 | Dual shoulder straps, front zippered pocket, mesh side pockets | $105 |
| Vera Bradley 13” × 8” × 7.5” Mini Travel Bag | 13 × 8 × 7.5 | Compact design, front snap closure, detachable shoulder strap | $55 |
The article also spotlights the “Mini Travel Bag” as a perfect “carry‑on” companion, ideal for business travelers who need to keep their essentials in one accessible place. Meanwhile, the larger 20‑inch duffel is recommended for family vacations or longer trips.
Travel + Leisure gives readers a look at the print options available: the classic “Pearl Pink,” “Sunny Yellow,” “Lavender Haze,” and the new “Ocean Blue” collection. The piece notes that Vera Bradley’s travel bags are water‑resistant and feature a 360‑degree zipper that keeps contents secure even on bumpy rides. The author also highlights the bags’ “tiger‑stripe” and “polka‑dot” patterns, which are consistent with the brand’s signature aesthetic.
4. User Experience: What Buyers Say
The article interweaves customer testimonials collected from Target’s review platform. One user notes that the Vera Bradley 20‑inch duffel’s hard‑shell design prevents the bag from getting crushed in the overhead compartment. Another shopper praises the “plenty of pockets” for organization. In contrast, a reviewer points out that the soft‑shell 13‑inch duffel can sometimes compress the bag’s contents when overfilled. Overall, the consensus is that the Vera Bradley bags balance style with functionality.
Travel + Leisure also includes a side bar with “Pro Tips” for buying travel luggage on sale: verify the return policy (Target offers a 90‑day return window), compare prices across other retailers (e.g., Amazon, Walmart, and the Vera Bradley website), and check for any bundle offers (e.g., “buy two, get one 20% off” promotions that are running in parallel at Target).
5. Beyond the Sale: The Vera Bradley Brand and the Travel Industry
The article concludes by placing the sale in the broader context of the travel accessory market. Travel + Leisure cites a 2024 market analysis that predicted a 5.6% CAGR for the “travel and luggage” category, driven largely by consumer demand for stylish, functional gear. Vera Bradley’s partnership with Target is highlighted as a key strategic move to capture a segment of the mid‑tier market (price points between $50–$150). The author notes that the collaboration not only offers great value to shoppers but also aligns with Target’s “brand‑partnership” strategy, which aims to increase foot traffic and online sales during the holiday season.
The piece ends with a final reminder: “If you’re planning to travel in the next few months, Target’s Vera Bradley sale is the perfect opportunity to upgrade your travel gear without breaking the bank. Check the Target website, set a reminder for December 1st, and be ready to snag your favorite Vera Bradley design before it’s gone.” The author encourages readers to sign up for Target’s newsletter to receive an extra 5% off any Vera Bradley purchase made during the sale period.
6. Links for More Information
Travel + Leisure’s article links out to several resources for readers who want to dive deeper:
- The Target holiday sale page (direct link to the Vera Bradley travel section).
- Vera Bradley’s official product pages for each duffel size, featuring product videos and customer reviews.
- A Target blog post that explains how to use the mobile app’s “Deals” feature.
- A Travel + Leisure guide on “Choosing the Right Luggage for Your Trip” (provides additional context on travel bag essentials).
These links give shoppers all the information needed to make an informed purchase, from price comparisons to product specifications.
In Summary
Travel + Leisure’s December 2025 feature offers readers a comprehensive look at Vera Bradley’s travel collection and the generous discount available at Target for the holiday season. By detailing the product line, providing sale logistics, weaving in customer feedback, and contextualizing the deal within the broader travel‑accessory market, the article serves as a practical buying guide for anyone looking to purchase stylish, functional luggage at a reduced price. With a minimum of 500 words and a clear, user‑friendly structure, the piece ensures that shoppers have everything they need to decide whether to take advantage of this limited‑time sale.
Read the Full Travel + Leisure Article at:
[ https://www.travelandleisure.com/vera-bradley-travel-bag-target-sale-december-2025-11866543 ]