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Oprah's Favorite Things: The Mali Lili Crossbody Bag Takes Center Stage

  //travel-leisure.news-articles.net/content/2025/ .. -mali-lili-crossbody-bag-takes-center-stage.html
  Published in Travel and Leisure on Sunday, December 28th 2025 at 3:03 GMT by Travel + Leisure

The "It" Bag of the Season: Why Oprah Loves (and You Should Know About) the Mali Lili Crossbody

Oprah Winfrey’s “Favorite Things” list is practically synonymous with instant popularity. It's not just a gift guide; it's a stamp of approval that can catapult a product into mainstream obsession. This year, one accessory has emerged as a clear frontrunner for "it" bag status: the Mali Lili Crossbody Bag. Featured prominently on Oprah’s 2024 Favorite Things list (released in late 2024 and anticipating holiday shopping in 2025), this small, stylish bag is quickly becoming the must-have accessory, and here's why.

The Travel & Leisure article highlights the Mali Lili Crossbody Bag as a standout item from Oprah’s curated collection, emphasizing its unexpected rise to prominence. While Mali Lili, founded by mother-daughter duo Susan and Sarah Choi in 2019, isn't entirely unknown within the fashion community, this inclusion represents a significant leap into mainstream awareness. The brand itself has built a loyal following through Instagram and word-of-mouth marketing, focusing on quality craftsmanship and distinctive design – values that clearly resonated with Oprah’s selection process.

What Makes It Special? Design & Details.

The Mali Lili Crossbody Bag isn't about flashy logos or oversized proportions. Its appeal lies in its understated elegance and thoughtful details. The bag is small (approximately 7.5"W x 5"H x 2"D), designed to hold essentials like a phone, wallet, keys, and lipstick – the perfect size for minimalist aesthetics and on-the-go lifestyles. The article points out that its compact nature aligns with current fashion trends favoring smaller, more practical accessories.

Several design elements contribute to its charm. The bag's signature feature is its unique "twisted" top closure, a detail that adds visual interest and elevates it beyond a standard zippered pouch. It’s available in a variety of materials, including buttery soft lambskin leather (a particular favorite highlighted by Travel & Leisure), as well as vegan leather options to cater to different preferences and ethical considerations. The hardware is understated but high-quality, often featuring gold or silver finishes that complement the bag's color palette. The adjustable strap allows for comfortable crossbody wear, a key feature for modern convenience.

Beyond Aesthetics: Craftsmanship & Values.

Mali Lili’s story isn’t just about aesthetics; it's also rooted in a commitment to ethical and sustainable practices. According to the brand’s website (linked within the Travel & Leisure article), Susan and Sarah Choi were inspired by their grandmother, who was a skilled seamstress. They wanted to create a brand that honored her legacy of craftsmanship and quality. The bags are primarily made in small batches in New York City, supporting local artisans and ensuring meticulous attention to detail.

This emphasis on ethical production is increasingly important to consumers, particularly those influenced by Oprah’s values. The Travel & Leisure piece implicitly suggests that this commitment played a role in the bag's selection for "Favorite Things," aligning with Oprah’s broader focus on products that are both luxurious and responsible. The brand also emphasizes using recycled materials whenever possible, further reinforcing their dedication to sustainability.

The Oprah Effect: Expect High Demand & Potential Challenges.

As expected with any item featured on Oprah’s Favorite Things list, the Mali Lili Crossbody Bag is experiencing a surge in demand. The Travel & Leisure article notes that many colors and styles are already selling out rapidly. This sudden influx of attention presents both opportunities and challenges for the small brand. While increased sales are undoubtedly welcome, scaling production to meet the overwhelming demand while maintaining quality control will be crucial.

The "Oprah Effect" is well-documented in retail history. Products featured on her list often see a dramatic increase in sales – sometimes within hours of the announcement. This phenomenon can lead to inventory shortages, price increases (though Mali Lili has so far maintained relatively consistent pricing), and even imitation products attempting to capitalize on the popularity.

Where to Buy & What to Expect.

Currently, the Mali Lili Crossbody Bag is primarily available for purchase directly from the Mali Lili website ([ https://www.malilili.com/ ]). The Travel & Leisure article suggests that select retailers may carry the bag in the future, but direct purchasing remains the most reliable option at present. Potential buyers should be prepared for potential shipping delays and limited color options due to the high demand.

Conclusion: A Small Bag with a Big Impact.

The Mali Lili Crossbody Bag’s appearance on Oprah's Favorite Things list is more than just a marketing win; it’s a testament to the power of thoughtful design, ethical production, and authentic brand storytelling. It demonstrates that consumers are increasingly seeking out smaller brands that prioritize quality and values over mass-produced trends. While the "Oprah Effect" will undoubtedly create temporary challenges for Mali Lili, the bag's inherent appeal and the brand’s commitment to its core principles suggest a bright future ahead – and a stylish accessory firmly in the spotlight for the holiday season and beyond.

I hope this article provides a comprehensive summary of the Travel & Leisure piece and offers valuable context about the Mali Lili Crossbody Bag!