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Iceland: The Land of Fire and Ice - Eco-Tourism Hotspot for 2026

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Travel + Leisure & American Express 2026 Travel Guide: A Snapshot of the Year’s Must‑See Destinations

Travel + Leisure, in partnership with American Express, released a preview of the hottest travel spots for 2026. The feature, written by the magazine’s seasoned destination editors, identifies a mix of perennial favorites, emerging hidden gems, and places poised for a resurgence as travelers increasingly look beyond the typical postcard locales. While the article is richly illustrated and peppered with hyperlinks to deeper dives on each destination, the core of the piece is a concise, bite‑size rundown of why each place is on the 2026 radar—and what travelers can expect when they arrive.


1. Iceland – “The Land of Fire and Ice”

Iceland tops the list for its dramatic landscapes that seem straight out of a fantasy novel. The article highlights the Golden Circle, the remote Westfjords, and the geothermal wonders of the Reykjanes Peninsula. The piece explains that 2026 will see an uptick in eco‑tourism, with new national park concessions and “slow‑travel” packages that encourage visitors to spend more time in small villages rather than the standard tourist route. Travelers can pair a hot‑air balloon over the Skaftafell glacier with a guided hike to the lesser‑known Langjökull ice cave, a suggestion that the author notes is now a featured experience on the Amex travel portal.

2. Bhutan – “The Last Kingdom of the Buddha”

Bhutan’s commitment to Gross National Happiness (GNH) and its rigorous visitor‑quota system make it an enticing, controlled‑tourism destination. The article notes that 2026 will see an expansion of the “Home‑based tourism” initiative, allowing travelers to stay with local families in remote hamlets. The writer encourages using Amex’s concierge service to secure permits, which are notoriously difficult to obtain. They also touch on the country’s “Carbon‑Neutral” pledge, inviting eco‑conscious travelers to experience the pristine environment while minimizing their footprint.

3. Lisbon, Portugal – “Portugal’s Coastal Gem”

Lisbon is lauded for its blend of maritime history, architectural charm, and culinary renaissance. The article spotlights the up‑and‑coming Bairro Alto district and the new museum of modern art that opened in 2025. Readers are reminded that 2026 will feature a new “Lisbon Food Trail” curated by Michelin‑starred chefs, accessible through a partnership between Amex and the local tourism board. The piece also underscores Lisbon’s affordability, making it a top pick for budget‑savvy travelers.

4. Marrakech, Morocco – “The Red City”

Marrakech’s allure lies in its souks, riads, and the newly renovated Jardin Majorelle. The article notes that 2026 will bring a series of cultural festivals, including the “Marrakech Music Festival” which celebrates world‑class fusion artists. Amex travelers are directed to the “Exclusive Riads Package” that offers private rooftop dinners and guided night‑time city tours. The author also highlights the city’s growing infrastructure for wellness tourism, citing new yoga retreats and spa complexes that integrate traditional Hammam rituals.

5. Buenos Aires – “The Paris of South America”

Buenos Aires continues to enchant visitors with its vibrant nightlife, tango shows, and eclectic architecture. The Travel + Leisure feature highlights the “Patagonia to the City” itinerary—a multi‑stop tour that couples the city’s cultural experiences with a short flight to the Patagonian Andes. The article’s link to Amex’s “Argentinian Experience” package promises complimentary tango lessons and a dinner at a heritage bistro. The author points out the city’s culinary scene’s growing emphasis on locally sourced produce, making it a haven for foodies.

6. Bali, Indonesia – “The Island of the Gods”

Bali’s blend of beaches, temples, and rice terraces remains a favorite. The article underscores the newly announced “Bali Conservation Initiative” that promotes sustainable tourism practices. Amex readers are invited to the “Eco‑Luxury Villa” offering that includes carbon offset contributions and local community projects. The piece also offers a guide to the lesser‑known eastern districts, such as East Bali’s Tirta Gangga water palace, a location that previously received limited coverage but is expected to attract an influx of visitors in 2026.

7. Tokyo, Japan – “A Futuristic Tradition”

Tokyo’s duality—ultra‑modern tech districts juxtaposed with serene temples—continues to draw crowds. The article highlights the upcoming “Tokyo Neon Festival” in October 2026, which showcases LED art installations. Amex’s “Tokyo VIP Experience” includes early‑access to popular events, complimentary Shinkansen upgrades, and a curated city‑wide culinary tour that visits five Michelin‑starred restaurants. The feature also discusses Tokyo’s shift toward “Quiet Tokyo,” a movement encouraging travelers to explore quieter neighborhoods such as Koenji and Shimokitazawa.

8. The Galápagos Islands, Ecuador – “Nature’s Laboratory”

The Galápagos is celebrated for its endemic wildlife and pristine marine ecosystems. The article notes that 2026 will feature a new “Citizen Science” program, where visitors can participate in data collection on the islands’ shifting ecosystems. Amex’s partnership with the Galápagos National Park Authority offers a “Sustainability Passport” that includes guided wildlife tours and a donation to conservation projects. Travelers are cautioned to respect the “no‑touch” rule, which has been reinforced to protect fragile habitats.

9. Vancouver, Canada – “West Coast Wilderness”

Vancouver is lauded for its urban sophistication paired with natural grandeur. The article highlights the “Eco‑Urban Trail” that links the city’s urban parks with the surrounding Vancouver Island. Amex offers a “Nature‑First” package that includes a guided hike to the Pacific Rim National Park Reserve and a wildlife‑watching cruise. Vancouver’s new “Green‑Building Showcase” encourages travelers to stay in LEED‑certified accommodations, aligning with the city’s carbon‑neutral goal.

10. Florence, Italy – “The Cradle of the Renaissance”

Florence’s art, architecture, and culinary heritage remain a major draw. The article points out the “Florentine Heritage Trail” that focuses on under‑appreciated art spaces, such as the Galleria Palatina’s secret galleries. Amex readers can reserve the “Cultural Immersion” package that includes guided tours with an art historian, a cooking lesson featuring Tuscan truffles, and a private viewing of Michelangelo’s “David” before the public.


Common Themes Across the Destinations

ThemeHow the Article Addresses ItAmex Connection
SustainabilityEmphasis on eco‑friendly practices, carbon‑offset tours, and conservation initiatives.Amex offers travel insurance that covers carbon offsets and exclusive access to sustainable experiences.
Local ImmersionGuides highlight staying with local families, participating in community projects, and authentic culinary experiences.Amex concierge can book private home stays and local tours.
Tech & InnovationCities like Tokyo and Vancouver showcase how technology integrates with travel.Amex’s “Digital Wallet” and contact‑less payments enable hassle‑free travel in high‑tech hubs.
Health & WellnessWellness retreats, yoga, and spa experiences are highlighted.Amex Travel Rewards points can be redeemed for wellness packages.

What Travelers Need to Know for 2026

  1. Visa and Permit Planning
    - Many destinations (Bhutan, Iceland, Galápagos) require special permits. The article recommends using Amex’s concierge service to navigate these complexities.

  2. Timing
    - Peak seasons vary: Iceland’s summer (June–August) for accessible glaciers; Bali’s dry season (April–October) for beach activities; Tokyo’s “Neon Festival” in October.

  3. Travel Insurance
    - The article underscores the importance of comprehensive travel insurance, especially for adventurous activities like hiking in the Andes or scuba diving in the Galápagos. Amex offers travel protection that covers medical evacuation, trip cancellation, and lost luggage.

  4. Connectivity
    - For tech‑heavy cities (Tokyo, Vancouver), travelers are encouraged to use local SIMs or portable Wi‑Fi hotspots. Amex’s “Travel Concierge” can arrange these in advance.

  5. Sustainable Choices
    - Choosing accommodations with green certifications, supporting local businesses, and opting for public transit can significantly reduce your travel footprint. Amex’s “Sustainability Passport” provides discounted eco‑friendly tours in several destinations.


Final Thoughts

Travel + Leisure’s 2026 list, curated with input from American Express, offers a balanced view of global hotspots that blend culture, adventure, and sustainability. The article serves as a springboard for planning, giving travelers an accessible overview while linking to deeper resources—be it a detailed itinerary in the city’s hidden districts, a local chef’s culinary secrets, or a conservation project in the Galápagos. Whether you’re a seasoned globetrotter or a first‑time adventurer, the 2026 guide reminds us that the world’s most compelling journeys often lie in the intersection of tradition and innovation—and that a little planning, coupled with the right travel partnership, can turn those journeys into unforgettable experiences.


Read the Full Travel + Leisure Article at:
[ https://www.travelandleisure.com/amex-2026-top-travel-spots-11849781 ]