Beyond the Boardwalk: New Jersey's Underrated Small Beach Towns Steal the Spotlight

Published in Travel and Leisure on Thursday, August 21st 2025 at 9:57 GMT by app.com
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For generations, the Jersey Shore has conjured images of bustling boardwalks, iconic amusement piers, and vibrant nightlife. But beyond the well-trodden paths lies a quieter charm – a collection of small beach towns offering respite from the crowds and a taste of authentic coastal living. A recent ranking by NewJersey.com/nj.com highlights these hidden gems, showcasing their unique appeal and proving that paradise doesn't always come with flashing lights and booming music.

The list, compiled using factors like affordability, charm, safety, community feel, and overall quality of life, places Lavallette at the very top, followed closely by Highlands, Mantoloking, Cape May Point, and Barnegat Light. While each town boasts its own distinct personality, a common thread weaves through them all: a strong sense of community, pristine natural beauty, and a slower pace of life that allows visitors and residents alike to truly unwind.

Lavallette: The Crown Jewel of Small-Town Charm

Taking the number one spot, Lavallette consistently impresses with its blend of tranquility and accessibility. Located in Ocean County, this borough boasts beautiful beaches, a picturesque bayfront, and a welcoming atmosphere. Its affordability compared to other Shore towns is a significant draw, as are its well-maintained parks and recreational facilities. The town’s commitment to preserving its small-town character while providing essential amenities makes it an ideal destination for families and those seeking a peaceful retreat. While not overflowing with tourist attractions, Lavallette offers a genuine Jersey Shore experience – think quiet mornings on the beach, friendly neighbors, and a strong sense of belonging.

Highlands: A Historic Harbor Town with Stunning Views

Securing second place, Highlands is steeped in history and boasts breathtaking views across the Shrewsbury River to Sandy Hook. This charming town’s historic district is filled with beautifully preserved Victorian architecture, offering a glimpse into its rich maritime past. The iconic Twin Lights Lighthouse stands sentinel over the town, providing panoramic vistas that are particularly stunning at sunset. While it does attract visitors, Highlands maintains a relaxed atmosphere and retains its small-town feel. Its proximity to Atlantic Highlands provides access to ferry service to New York City, making it an attractive option for commuters seeking coastal living.

Mantoloking: A Quiet Sanctuary After the Storm

Mantoloking’s third-place finish reflects its reputation as a peaceful and exclusive enclave. This barrier island community has worked tirelessly to rebuild and recover from devastating storms, resulting in a resilient spirit and a renewed appreciation for its natural beauty. Known for its pristine beaches and well-maintained homes, Mantoloking offers a sense of exclusivity and tranquility that appeals to those seeking an escape from the hustle and bustle. While it may lack some of the amenities found in larger towns, its quiet charm and strong community bonds are undeniable.

Cape May Point: Victorian Elegance Meets Natural Beauty

Further south, Cape May Point claims fourth place, showcasing a different facet of New Jersey’s coastline. This historic village is renowned for its beautifully preserved Victorian architecture, charming bed-and-breakfasts, and stunning natural landscapes. The Cape May Lighthouse, another iconic landmark, offers breathtaking views of the Atlantic Ocean. Cape May Point's commitment to preserving its historical character and protecting its delicate ecosystem makes it a unique and appealing destination. Birdwatching is particularly popular here, drawing nature enthusiasts from across the region.

Barnegat Light: A Beacon of Tranquility on Long Beach Island

Rounding out the top five, Barnegat Light offers a quintessential LBI experience – quiet beaches, stunning sunsets, and a relaxed atmosphere. This small town is known for its historic lighthouse, which provides panoramic views of the surrounding coastline. While it’s part of the larger Long Beach Island community, Barnegat Light maintains its own distinct identity as a peaceful haven away from the more crowded areas of LBI. Its affordability and proximity to natural beauty make it an attractive option for those seeking a simple coastal lifestyle.

Beyond the Top Five: A Shoreline Full of Hidden Gems

The list doesn't end there, however. Other towns like Spring Lake Heights, Bay Head, Tuckerton, and Beach Haven also received recognition, each offering its own unique appeal. These smaller communities often boast strong local businesses, vibrant community events, and a genuine sense of neighborliness that is increasingly rare in today’s world.

The ranking serves as a reminder that the Jersey Shore offers far more than just the iconic boardwalk experience. It highlights the enduring charm and value of these small beach towns – places where visitors can escape the crowds, reconnect with nature, and discover the true meaning of coastal living. Whether you're seeking a peaceful retreat, a historic adventure, or simply a taste of authentic Jersey Shore culture, these underrated gems are waiting to be explored. They represent a different kind of shore experience - one rooted in community, natural beauty, and a slower pace of life – proving that sometimes, the best things come in small packages.

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Beyond the Boardwalk: New Jersey's Underrated Small Beach Towns Steal the Spotlight