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This 'Practical and Roomy' Backpack Fits 1 Week's Worth of Clothes for a European Vacation--Snag It for 76% Off

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  Published in Travel and Leisure on Sunday, September 7th 2025 at 6:14 GMT by Travel + Leisure
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Vera Bradley’s New Travel Backpacks Hit Target’s Shelves in a Fall Sale

Travelers who crave a mix of style and practicality will be pleased to learn that Vera Bradley, the New York‑based designer known for its vibrant prints and durable canvas, has launched a fresh line of travel backpacks that are now on sale at Target. The partnership, announced in early September 2025, brings Vera Bradley’s signature aesthetic into Target’s travel aisle for the first time since the retailer’s “Targeted Travel” campaign rolled out last year. The sale runs through the end of September, with most of the items priced between $120 and $140, down 15–20% from their original MSRP.

A New Collection Built for the Modern Explorer

The Vera Bradley travel backpacks are available in three sizes—20‑, 25‑, and 30‑liter—making them suitable for everything from a weekend getaway to a multi‑day road trip. Each backpack features a roomy main compartment with a removable padded laptop sleeve that can accommodate laptops up to 15 inches. In addition, the bags come with a dedicated “smart” pocket that houses a phone, passport, wallet, and a small water bottle, so travelers can keep essential items close at hand without rummaging through the main compartment.

“We’ve listened to feedback from frequent flyers and adventure seekers alike,” said a Vera Bradley spokesperson. “The new backpacks are lightweight yet sturdy, with a waterproof outer shell, reflective stitching for nighttime visibility, and an adjustable shoulder strap for ultimate comfort.” The bags also boast multiple interior pockets—including a quick‑access zippered pocket on the front—so small items can stay organized without compromising the overall design.

Bold Prints and Classic Colors

Vera Bradley’s hallmark colorful patterns are front and center in the new collection. The 20‑liter backpack is available in a pastel‑blossom print, while the 25‑liter and 30‑liter models come in a bolder, retro‑inspired design featuring bright blues and oranges. In addition to the prints, there are also two “neutrals” options: a sleek black canvas and a soft ivory. Target’s online store showcases the entire range, and shoppers can view the items in 3‑D, giving them a closer look at the details before they buy.

Why Target Is the Ideal Retailer

Target’s decision to host Vera Bradley’s travel backpacks is part of the retailer’s broader strategy to diversify its travel and leisure product line. By collaborating with a high‑profile brand that already has a loyal following among middle‑to‑upper‑class consumers, Target aims to attract shoppers who are willing to pay a premium for quality and design. The sale also aligns with Target’s October “Back‑to‑School” and “Travel Season” promotions, making the timing perfect for last‑minute travelers and those looking to stock up before a holiday.

Pricing, Shipping, and Returns

Customers can purchase the Vera Bradley backpacks at Target’s flagship stores or online at Target.com. Shipping is free on orders over $35, and the retailer offers in‑store pickup for those who prefer to avoid shipping delays. As with all Target purchases, shoppers can return the backpack within 90 days for a full refund, regardless of the reason. In the event of a defect, Vera Bradley’s own warranty policy guarantees that the product will be repaired or replaced within 30 days of receipt.

The Big Picture: Travel Meets Trend

The Vera Bradley travel backpacks are more than just functional gear; they’re an expression of personal style. The designer’s use of bright colors, playful patterns, and clever functional details—like a built‑in charging cable loop and reflective stitching—appears to be aimed at millennial and Gen‑Z shoppers who want to make a statement while traveling. The sale at Target offers a convenient entry point for those who may not yet be familiar with the Vera Bradley brand, while the brand’s loyal customers can see a new, affordable option for the holiday season.

Where to Find the Bags

To get the full look, visit Target’s travel section online or drop by a store near you. The Vera Bradley travel backpacks are stocked in the “Travel & Leisure” aisle, alongside other luggage brands like Samsonite and Tumi. For those who prefer to shop from home, Target’s website features a dedicated page that showcases the full range, complete with customer reviews, size guides, and a quick‑start shopping list that suggests complementary travel accessories—such as Vera Bradley’s signature duffel bags and packing cubes—available in the same sale price range.

Bottom Line

With the Vera Bradley travel backpacks now on sale at Target, shoppers who value a blend of functionality and design are in for a treat. Whether you’re a weekend warrior, a backpacker, or a frequent flyer, the new collection offers a range of sizes, colors, and features that cater to modern travel needs. And with Target’s easy return policy and convenient shipping options, there’s no reason not to pick up one (or all three) of these stylish, practical backpacks before the sale ends on September 30th.