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Barbour and Faraway Hotels Unite for Heritage-Infused Boutique Stay

  //travel-leisure.news-articles.net/content/2025/ .. ls-unite-for-heritage-infused-boutique-stay.html
  Published in Travel and Leisure on Wednesday, November 26th 2025 at 21:15 GMT by Travel + Leisure

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Barbour & Faraway Hotels Join Forces to Create a Heritage‑Infused Boutique Experience

Travel + Leisure’s feature on the unexpected partnership between the iconic British heritage brand Barbour and the boutique‑hotel operator Faraway Hotels tells the story of how two distinct worlds—timeless fashion and bespoke hospitality—have come together to deliver a new, curated stay‑cation experience that feels both familiar and fresh. In an era where travelers seek authenticity, the collaboration taps into Barbour’s storied past and Faraway’s knack for turning everyday spaces into narrative‑driven sanctuaries.

A Brief History of the Players

Barbour is a name that conjures images of rugged countryside, waxed jackets, and the classic “rain‑proof, wind‑proof” look that has endured since the brand’s 1894 founding in the English market. Over the decades, Barbour expanded from outdoor apparel to a full‑line of lifestyle goods, including scarves, hats, and accessories that carry a distinct British aesthetic. By the time the travel article was written, Barbour had begun a new era, launching a contemporary collection that still echoes the brand’s heritage but also embraces modern silhouettes and materials. The piece points to a recent “Barbour Heritage” campaign that underscores the brand’s long‑standing reputation for quality and durability.

Faraway Hotels is a boutique hotel operator headquartered in Manchester, famed for repurposing historic buildings into intimate, design‑centric properties. With a portfolio that includes the 18th‑century Old Orchard Street hotel and the newly opened “Grosvenor Hall,” Faraway is known for its “stories” approach—each hotel tells a narrative rooted in its surroundings. The article references Faraway’s flagship property, the “Ravenscroft House,” which has been highlighted in other Travel + Leisure pieces as a prime example of the chain’s signature blend of heritage and contemporary design.

The Core Idea: “Heritage Meets Hospitality”

At the heart of the collaboration lies a simple but compelling proposition: use Barbour’s heritage and Faraway’s hotel experience to create a space that feels like a living museum, yet functions as a modern, comfortable retreat. According to the article, the partnership is a “two‑way dialogue” between apparel and architecture. Barbour’s signature waxed jackets will appear in the hotel’s lobby as part of a visual display, while Faraway’s designers will incorporate the brand’s iconic tartan patterns into the linens and décor.

The hotel itself is described as a “heritage‑infused capsule” that occupies a former Barbour workshop in the heart of London’s Covent Garden. The original structure—once a bustling production site for the famous jackets—has been preserved and restored. The article notes that Faraway’s renovation team worked with Barbour’s design experts to maintain the building’s architectural integrity while adding contemporary amenities such as a rooftop garden, a small “Barbour Café” that serves seasonal British fare, and an on‑site workshop where guests can see how the jackets are made.

Guest Experience and Thematic Touchpoints

Travel + Leisure highlights the hotel’s 12 rooms, each with a distinct Barbour‑inspired theme. One room, titled “The Tartan Suite,” features wall panels painted in Barbour’s classic tartan pattern, while the bedding incorporates the same thread count and quality fabrics. Another room, “The Heritage Hall,” boasts a recreated Barbour production line complete with miniature sewing machines and original tools, giving guests a tangible connection to the brand’s manufacturing history.

In addition to the rooms, the hotel offers a range of “heritage experiences.” Guests can book a private “Barbour Workshop,” where they learn how to wax their own jackets—a hands‑on activity that also includes a brief history lesson about the brand’s development. There’s also a “Barbour & Faraway Food Pairing” tasting menu, developed in collaboration with a local chef who creates dishes inspired by the brand’s origins in rural England. The menu’s focus on seasonal produce mirrors Barbour’s commitment to sustainable sourcing.

Marketing and Collaborations Beyond the Hotel

The article goes on to discuss how the partnership extends beyond the physical space. Barbour’s new capsule collection, released at the same time as the hotel’s opening, features a line of limited‑edition jackets and accessories that guests can purchase from the hotel’s boutique shop. The collection’s packaging includes a QR code linking to a behind‑the‑scenes video of the hotel’s construction and design process—an early example of “experience‑driven” product marketing.

Faraway Hotels, meanwhile, is launching a loyalty program that rewards guests with “Barbour Points.” These points can be redeemed for exclusive experiences, such as a private tour of a Barbour factory in Somerset or a discounted stay at one of Faraway’s other heritage properties. Travel + Leisure’s article notes that the program is part of Faraway’s broader strategy to differentiate itself in a crowded boutique‑hotel market by offering “brand‑anchored experiences.”

Impact on the Industry and Guest Perception

The collaboration is seen as a case study in cross‑industry partnership. By leveraging the nostalgic power of Barbour’s heritage and Faraway’s design sensibilities, the duo has created a differentiated product that appeals to millennial and Gen Z travelers who value authenticity and storytelling. According to the article, early guest reviews highlight the immersive nature of the stay: reviewers frequently mention how the hotel “felt like stepping into a living book about British heritage.” The design of the lobby, with its exposed brick and original iron railings, also creates a “museum‑like” atmosphere that sets the tone for the entire visit.

Industry analysts quoted in the article suggest that the partnership could influence other hospitality brands to consider heritage collaborations. “It’s not just about putting a brand name on a hotel; it’s about weaving the brand’s story into the very fabric of the guest experience,” said one analyst who works with boutique hotels. “Barbour’s and Faraway’s collaboration shows that you can create a narrative that is both authentic and profitable.”

Conclusion

Travel + Leisure’s feature on the Barbour‑Faraway Hotels partnership is more than a simple press release; it is a deep dive into how heritage, design, and storytelling can converge to create a memorable hospitality experience. By repurposing a historic workshop into a boutique hotel that pays homage to Barbour’s iconic products while also offering modern comforts and unique experiences, the collaboration offers travelers a chance to engage with a brand’s legacy in a tangible, lived way. For those who love the intersection of fashion, history, and travel, the partnership promises a stay that feels like a curated chapter in an ongoing narrative of British heritage and contemporary design.