Expedia Partners with Ken Jeong for Super Bowl Sweepstakes

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  Published in Travel and Leisure on Monday, February 2nd 2026 at 11:58 GMT by Travel + Leisure
      Locale: UNITED STATES

Las Vegas, NV - February 2, 2026 - The countdown to Super Bowl LVIII in Las Vegas is officially underway, and Expedia is adding a hefty dose of comedic energy to the excitement. Today, the travel giant announced a partnership with actor and comedian Ken Jeong to launch "Ken's Expedia Super Bowl Sweepstakes," a contest promising a trip to the big game... with a decidedly Jeong-ian twist.

For those unfamiliar, Ken Jeong is a beloved figure known for his roles in The Office (although he appeared in the US version as a guest star, not a main cast member!), Community, The Hangover franchise, and as a panelist on The Masked Singer. His brand of frantic, unpredictable humor makes him an ideal partner for Expedia's attempt to break through the noise surrounding Super Bowl marketing and engage a wider audience.

The sweepstakes, detailed on Expedia's website, offers one lucky winner and a guest an all-expenses-paid trip to Las Vegas to witness Super Bowl LVIII. The prize package includes round-trip flights, luxurious hotel accommodations, and, of course, coveted game tickets. However, winning isn't as simple as filling out a form. Expedia is leaning into the participatory nature of social media, requiring entrants to create content.

Participants are challenged to produce a short video - either a highlight reel of their most memorable travel experience or an original skit blending travel themes with the excitement of the Super Bowl. The more inventive and humorous the entry, the better the chances of being selected. Videos must be uploaded to either TikTok or Instagram Reels, accompanied by the hashtag #KensExpediaSweepstakes and a tag to Expedia's official account (@Expedia).

This contest marks a significant shift in Expedia's marketing strategy. While travel companies traditionally focus on showcasing destinations and deals, Expedia is increasingly prioritizing personality and user-generated content. "We want to move beyond just being a booking engine," explains a spokesperson for Expedia. "We want to be a part of the experience of travel, and that means connecting with our customers on a more emotional and entertaining level. Ken Jeong embodies that spirit perfectly."

The choice of Ken Jeong isn't accidental. His broad appeal transcends typical demographic boundaries, drawing in fans from various age groups and backgrounds. Moreover, his established presence on platforms like TikTok and Instagram, coupled with his demonstrated ability to create viral content, positions him as an effective brand ambassador. The contest is designed to leverage this reach, generating organic buzz and expanding Expedia's social media footprint.

Industry analysts predict this type of marketing campaign will become increasingly common. "In a saturated advertising landscape, brands are realizing that simply broadcasting messages isn't enough," says travel marketing consultant, Sarah Chen. "Consumers crave authenticity and engagement. Contests that encourage creativity and participation are a powerful way to build brand loyalty and generate positive word-of-mouth."

Beyond the grand prize, Expedia hinted at the possibility of featuring select entries on its social media channels and potentially even during the Super Bowl pre-game coverage, giving contestants additional exposure. This adds another layer of incentive for participation and further amplifies the reach of the campaign.

Entries are being accepted now through February 16th, 2026, giving aspiring filmmakers and travel enthusiasts just over two weeks to craft their submissions. With Super Bowl LVIII promising to be a landmark event in Las Vegas, and with Ken Jeong injecting his signature brand of chaos into the mix, "Ken's Expedia Super Bowl Sweepstakes" is poised to be one of the most talked-about contests of the season. For those dreaming of a Vegas vacation and a chance to witness football history, now's the time to get creative and show Expedia what you've got!