N※N

Reid vs. Hoover Rivalry Heats Up Amid 'Daisy Jones' Adaptation

  //travel-leisure.news-articles.net/content/2026/ .. ivalry-heats-up-amid-daisy-jones-adaptation.html
  Published in Travel and Leisure on Thursday, February 5th 2026 at 19:44 GMT by The Hollywood Reporter
      Locales: UNITED STATES, UNITED KINGDOM

Friday, February 6th, 2026 - The literary world is watching with fascination as the already intense rivalry between bestselling authors Taylor Jenkins Reid and Colleen Hoover reaches a new peak, fueled by the upcoming premiere of the Apple TV+ adaptation of Reid's acclaimed novel, Daisy Jones & The Six. While the series is generating significant buzz for Reid's work, a surprising outcome is the dramatic surge in sales for Hoover's titles, particularly It Ends With Us. This phenomenon highlights the complex interplay between authorial competition, media adaptations, and the powerful influence of platforms like BookTok.

Since the announcement of the Daisy Jones & The Six adaptation, the impact on the book market has been steadily growing. The series, set to launch on March 23rd, has reignited interest in Reid's unique storytelling style and the fictional history of the band. However, the "Daisy Jones effect," as coined by Jane Gregory, Senior Publicity Manager at Simon & Schuster (Hoover's publisher), is proving to be a double-edged sword. While Reid's profile is undoubtedly being boosted, it's Hoover who's experiencing an unprecedented wave of popularity.

Sales figures paint a clear picture. It Ends With Us has seen a staggering 271% increase in sales compared to the same week last year, according to Nielsen BookScan. The novel's return to the New York Times bestseller list, currently holding the number three position, further demonstrates its renewed appeal. This isn't an isolated incident; Hoover's entire back catalog - including Verity, Reminders of Him, and Ugly Love - is experiencing a significant resurgence in readership.

The roots of this rivalry trace back to 2022, when Reid publicly voiced criticism regarding Hoover's treatment of sensitive themes, specifically domestic abuse, within It Ends With Us. This sparked a heated online debate among fans, leading to a noticeable division within the book community. Hoover has largely remained silent in direct response to Reid's statements, opting for a strategy of letting her work speak for itself. However, industry observers note a palpable sense of competition between the two authors.

Currently, both Reid and Hoover consistently dominate bestseller lists. Reid's latest novel, Carrie Soto Is Back, is currently holding the top spot on the New York Times chart, while Hoover's titles consistently claim the top positions on Amazon's bestsellers. This creates a dynamic where both authors are benefiting from increased visibility, but in a strangely adversarial manner. "The stakes are high," a source within the publishing industry confided, "it's a battle for the hearts and minds of readers, and the TV show is only intensifying the competition."

This situation raises interesting questions about the power of authorial brands and the ripple effects of media adaptations. Traditionally, a TV adaptation would primarily benefit the author of the adapted work. However, in this case, the increased media attention surrounding Daisy Jones & The Six seems to be driving broader consumer interest in the romance and emotionally driven fiction that both authors excel at. The overlap in readership between the two authors, coupled with the algorithmic power of BookTok - where Hoover has a particularly strong presence - is likely playing a significant role.

BookTok, the TikTok community dedicated to books, has become a powerful force in the publishing industry. Hoover's titles have consistently benefited from viral trends and enthusiastic recommendations on the platform, creating a dedicated fanbase that actively seeks out her work. It's plausible that the increased visibility surrounding Reid's adaptation is inadvertently drawing attention to Hoover's books as well, prompting BookTok users to explore the work of other popular authors within the genre.

The success of Daisy Jones & The Six is also sparking a renewed interest in the adaptation of popular fiction. Studios are increasingly recognizing the potential of turning beloved books into visual media, and the success of this series will likely encourage further investment in similar projects. This could lead to a boom in book-to-screen adaptations across various genres.

Ultimately, the Reid-Hoover rivalry is a unique example of how competition can surprisingly benefit both parties - and their publishers. The TV adaptation of Daisy Jones & The Six has unintentionally amplified the reach of both authors, demonstrating the intricate and often unpredictable dynamics of the modern book market.