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Saudia Joins the World Travel Market 2025 in London

  //travel-leisure.news-articles.net/content/2025/ .. oins-the-world-travel-market-2025-in-london.html
  Published in Travel and Leisure on Monday, November 3rd 2025 at 10:37 GMT by Toronto Star

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Saudia’s Agenda for WTM 2025

Saudia’s trade mission, led by Chief Marketing Officer Ms. Fatima Al‑Harbi, will revolve around a multi‑layered agenda:

1. Network Expansion
   Saudia will showcase its recently inaugurated routes to major European hubs such as London, Paris, and Berlin, as well as new long‑haul services to New York, Toronto, and Chicago. The airline’s expansion plan aims to connect the Kingdom to key global cities while providing convenient and cost‑effective options for both business and leisure travelers.

2. Tourism Promotion
   In partnership with the Saudi Tourism Authority (SABHA), Saudia will launch the “Saudi Discover” program – a curated set of tour packages that feature the country’s UNESCO World Heritage sites, desert adventures, and emerging coastal resorts. The program will include guided tours to historic Diriyah, the futuristic NEOM city, and the red‑sand landscapes of Al‑Ula. The airline will also highlight the new “Saudi Heritage Pass,” offering visitors access to multiple attractions at a single price point.

3. Experience‑Driven Booth
   Saudia’s WTM booth will feature immersive digital displays, including 360‑degree virtual tours of Saudi’s major attractions and interactive flight‑plan simulations. Live demonstrations of Saudia’s new in‑flight entertainment system, “Saudia Connect,” will highlight the carrier’s focus on passenger comfort and connectivity.

4. Strategic Partnerships
   The carrier will engage with leading travel agencies, tour operators, and hotel chains to secure distribution agreements that bring Saudi destinations to a broader customer base. Saudia will also explore potential collaborations with technology firms to enhance booking platforms and personalized travel recommendations.

5. Corporate Responsibility Initiatives
   Saudia will spotlight its sustainability efforts, including the use of fuel‑efficient aircraft and the “Green Flight” program that offsets CO₂ emissions. The airline’s commitment to responsible tourism will be underscored through talks on environmental stewardship and community engagement.

WTM 2025: The Pulse of Global Travel

WTM has long been the premier platform for travel industry stakeholders to network, negotiate deals, and announce new initiatives. The 2025 edition, expected to draw more than 10,000 exhibitors and 90,000 visitors from over 100 countries, promises to feature:

• Industry Panels: Sessions on “Digital Disruption in Travel” and “Sustainable Tourism in the Middle East.”
• Showcase Areas: Dedicated zones for experiential travel, heritage tourism, and culinary journeys.
• Business Matching: Facilitated meetings between airlines, hotels, and tech providers to forge cross‑sector alliances.

WTM’s official website notes that the event will also host a “Future of Travel” symposium, where thought leaders will discuss emerging trends such as autonomous travel and hyper‑personalization.

Saudia’s Vision for Saudi Tourism

Saudi Arabia’s Vision 2030, an ambitious socio‑economic roadmap, places tourism at its core. By 2025, the Kingdom aims to attract 30 million visitors, creating jobs and diversifying its economy. Saudia’s participation in WTM underscores its alignment with this national agenda. The airline’s CEO, Mr. Khalid Al‑Sabbah, emphasized in a statement that the carrier’s “primary goal is to be the gateway for the world to experience Saudi culture, hospitality, and innovation.”

The Digital Footprint

The Saudia website (https://www.saudia.com) presents a user‑friendly interface that allows travelers to book flights, manage itineraries, and access loyalty program benefits through the “Al Waha” frequent‑flyer program. The airline’s corporate profile highlights its modern fleet, including Boeing 787 Dreamliners and Airbus A321neos, and its commitment to safety and service excellence.

SABHA’s portal (https://www.sabha.com) showcases the Kingdom’s tourism offerings, from historic sites like the Rock‑Art Trail in Al‑Ula to the futuristic concept city of NEOM. The site provides travel guidelines, visa information, and a comprehensive directory of registered tour operators and hotels.

WTM’s official page (https://www.wtm.com) offers a detailed schedule, a list of exhibitors, and insights into market trends. It also provides a digital exhibition space where virtual attendees can access presentations and interact with exhibitors, ensuring that even those who cannot attend in person can benefit from the event’s content.

Conclusion

Saudia’s presence at World Travel Market 2025 is a calculated move to embed itself within the global travel network while championing Saudi Arabia’s emerging role as a tourism destination. By leveraging the event’s reach, Saudia aims to drive route growth, secure new travel partnerships, and showcase the Kingdom’s rich heritage and future ambitions. As the travel industry navigates post‑pandemic recovery and embraces sustainability, Saudia’s strategy at WTM 2025 positions it as a forward‑looking carrier ready to serve both regional and international markets.