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Women Now Book 7 in 10 Trips in India, Thrillophila Report Shows

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  Published in Travel and Leisure on Tuesday, November 18th 2025 at 23:52 GMT by Travel Daily Media

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Women at the Helm of India’s Travel Boom: What the Thrillophila Report Reveals

A fresh pulse‑check on the travel market in India shows a dramatic shift in who’s booking the next adventure. According to a new report released by Thrillophila—a leading Indian travel community and content platform—women are now planning seven out of every ten trips in the country. The figure, which covers a broad range of travel‑planning activities from holiday itineraries to last‑minute getaways, signals a significant change in travel dynamics and carries far‑reaching implications for the industry, from accommodation providers to travel‑tech firms.

The Numbers, Broken Down

Thrillophila’s analysis draws on data collected from over 2,000 Indian travellers who regularly use the platform’s travel‑planning tools, social‑media feeds and community forums. The report shows that 70% of travel plans are now spearheaded by women, up from roughly 50% just a few years back. A key driver of the uptick is the increased purchasing power of Indian women, which has been buoyed by higher labour‑force participation, higher wages, and an expanding middle‑class demographic.

The report also breaks down the data by travel purpose:
- Leisure & holidays – 72% of trip plans originate from women.
- Group trips & family vacations – 68%.
- Business travel – 58% (a smaller proportion, but still a significant share).

In terms of destination choice, female travellers tend to gravitate toward culturally rich, historically significant sites (e.g., Jaipur, Varanasi), wellness retreats, and eco‑tourism hubs. The preference is partly driven by a desire for experiential travel that balances learning with personal enrichment.

Why Women Are Taking Charge

Thrillophila’s report pinpoints several reasons why Indian women are now the “tour guides” of their own journeys:

1. Digital Empowerment – The proliferation of travel‑focused social‑media pages, YouTube channels and Instagram accounts run by Indian women has provided a wealth of information and inspiration. This digital ecosystem enables women to compare destinations, read honest reviews, and plan itineraries with confidence.

2. Community Support – Thrillophila’s community forums act as safety nets where women can ask for travel tips, confirm booking details and share real‑time updates. The sense of camaraderie reduces the perceived risk of solo or mixed‑group travel.

3. Economic Independence – Rising female income levels and a growing gig‑economy mean women can afford to travel on their own terms. Even on a moderate budget, many feel empowered to book flights, accommodations and activities that align with their personal interests rather than male partners’ preferences.

4. Safety Concerns – The travel industry has responded to women’s safety concerns with a surge in female‑friendly services: women‑only hostels, vetted local guides, and “women‑only” wellness retreats. These offerings have lowered the barrier to travel for women who might otherwise feel unsafe in unfamiliar environments.

Industry Repercussions

The shift toward women‑led travel planning carries a host of implications for service providers and policymakers:

• Product Development – Hotels, tour operators, and travel‑tech platforms are now customizing packages to appeal to female travellers, incorporating wellness programmes, heritage‑based activities and family‑friendly amenities.

• Marketing Strategies – Advertising budgets are being re‑allocated to channels where women are most active: Instagram, Pinterest and niche travel blogs. Brands are collaborating with female influencers to showcase gender‑inclusive travel experiences.

• Policy Measures – Tourism ministries in various Indian states have announced incentives for female entrepreneurs in the travel sector. This includes easier access to micro‑loans and subsidies for women‑run start‑ups that cater to niche travel segments.

• Safety Initiatives – Travel insurers are introducing women‑specific coverage plans, while local police departments in major tourist hubs are expanding “women’s safety hotlines” and rapid‑response units.

Comparative Global Context

While the Thrillophila report is specific to India, it echoes a global trend. A 2022 survey by the World Tourism Organization noted that women now represent about 55% of all international travellers worldwide. In the United States, women account for roughly 60% of all domestic trips, and in Europe, female travellers comprise 53% of the market. What’s distinct in India is the speed of the transition: from 50% to 70% in just a few years, largely due to digital diffusion and increased disposable income.

Going Deeper: Follow‑Up Resources

Readers interested in exploring the underlying dynamics can check out Thrillophila’s dedicated blog post on female travel trends (https://thrillophila.com/2023/12/female-travel-2023). The article elaborates on case studies from Bangalore and Hyderabad where women-led travel groups have been shaping community tourism. Additionally, the Indian Ministry of Tourism’s 2024 “Women in Tourism” whitepaper (available at https://tourism.gov.in/whitepapers/women-in-tourism-2024.pdf) provides policy recommendations and economic projections for the sector.

Takeaway

The Thrillophila report’s headline—“7 in 10 trips are planned by women in India”— is more than a statistic; it’s a bellwether of a society in transition. As Indian women harness digital tools, assert economic agency and reshape their travel narratives, the industry must adapt. By aligning products, services, and safety measures with female preferences, the tourism sector can tap into a rapidly expanding and highly engaged market segment. The next wave of travel will likely see women not just booking more trips, but also steering the direction of travel innovation in India and beyond.