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Gen Z is transforming America's favorite budget travel option

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Gen Z is embracing camping — though they tend to opt for a more upscale version of the pastime, the CEO and president of KOA told Business Insider.
Generation Z is reshaping America's favorite pastimes by embracing activities that align with their values of health, sustainability, and social connection, according to a report by Morning Consult. Gen Z is less interested in traditional sports like football and baseball, instead favoring activities such as hiking, yoga, and cycling, which not only promote physical health but also allow for social interaction and environmental engagement. This shift is also reflected in their consumption habits, with a preference for experiences over material goods, leading to increased participation in events like music festivals and food tours. The report highlights that 62% of Gen Z adults participate in hiking, compared to 47% of the general population, and they are more likely to engage in these activities with friends, emphasizing the importance of community and shared experiences in their leisure choices.

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