N※N

Show Travel and Leisure Publications

Shay Mitchelland Gap Just Dropped Your New Favorite Travel Capsule Wardrobeaand Pieces Startat 34

A Legacy Reimagined: Gap and BEIS Collaborate on a Travel Collection Blending Functionality with Effortless Style

The familiar comfort and accessibility of Gap are undergoing an intriguing evolution through a new collaboration with Béis Travel, the luggage brand founded by actress Shay Mitchell. This partnership, announced in late 2023, isn't just about slapping a logo onto existing products; it’s a carefully considered fusion of Gap’s iconic American style and Béis’s reputation for innovative, traveler-centric design. The resulting collection promises to be more than just travel gear – it aims to be a curated system that simplifies the journey, blending practicality with a distinctly relaxed aesthetic.

The collaboration is built on a shared philosophy: understanding the modern traveler's needs and addressing them with thoughtful solutions. Both brands recognize that travel has become increasingly complex, demanding not only durable and functional products but also items that seamlessly integrate into a lifestyle – whether it’s a weekend getaway or an extended international adventure. Mitchell, known for her own extensive travels documented on social media, brought firsthand experience to the design process, emphasizing features she personally craves in travel essentials. This isn't about creating flashy status symbols; it's about building reliable companions that make navigating airports and exploring new destinations a little easier and more enjoyable.

The collection itself is surprisingly expansive, encompassing everything from apparel designed for comfortable transit to thoughtfully engineered luggage pieces and accessories. It’s structured around several key categories, each reflecting the collaborative spirit of Gap and Béis.

Apparel: Comfort & Versatility on the Move

Gap's signature relaxed silhouettes form the foundation of the apparel portion of the collection. Think soft, breathable fabrics – organic cotton, recycled materials, and lightweight blends – designed for layering and easy packing. The pieces are intentionally versatile, meant to transition effortlessly from airplane to hotel room to exploring a new city. Key items include travel pants with hidden pockets (a Béis signature feature), relaxed-fit tees and sweatshirts in muted tones, and comfortable joggers perfect for long flights or leisurely mornings.

The design language leans heavily into neutral colors – blacks, grays, olives, and creams – ensuring pieces can be mixed and matched easily to create a cohesive travel wardrobe. Subtle branding is employed; the Gap logo appears discreetly on some items, while others feature co-branded tags that acknowledge the partnership without being overly ostentatious. The focus remains firmly on functionality and wearability rather than overt displays of brand affiliation. A particular emphasis has been placed on pockets – strategically positioned and sized to hold essentials like passports, phones, and boarding passes, minimizing the need for bulky bags or fumbling through belongings.

Luggage: Innovation Meets Iconic Design

The luggage component is arguably where the collaboration truly shines, showcasing Béis’s expertise in travel-focused design. While maintaining Gap's aesthetic of understated elegance, the luggage pieces incorporate a range of innovative features designed to alleviate common travel frustrations. This includes the brand’s signature suitcase organization system – compression boards, zippered compartments, and shoe bags – all meticulously planned to maximize space and minimize wrinkles.

The collection features rolling suitcases in various sizes (carry-on, checked), duffel bags, backpacks, and totes. Each piece is constructed from durable, water-resistant materials designed to withstand the rigors of travel. The aesthetic blends Béis’s signature rounded corners with Gap's clean lines, resulting in a look that feels both modern and timeless. The suitcases incorporate features like TSA-approved locks for added security and smooth-rolling wheels for effortless maneuverability.

A standout element is the inclusion of Béis’s “Hero” system – a detachable pouch designed to hold essentials like toiletries or chargers, allowing travelers to quickly grab their necessities without unpacking an entire suitcase. This feature highlights the collection's commitment to streamlining the travel experience and minimizing stress. The backpacks are similarly well-considered, featuring padded laptop sleeves, multiple compartments for organization, and comfortable shoulder straps designed for extended wear.

Accessories: The Finishing Touches

Rounding out the collection is a range of accessories that complement both the apparel and luggage pieces. These include packing cubes (essential for efficient suitcase organization), passport holders, cosmetic bags, and travel blankets – all crafted from high-quality materials and reflecting the collaborative design aesthetic. The packing cubes are designed to work seamlessly with Béis’s internal suitcase compartments, further enhancing the organizational capabilities of the collection. The travel blankets offer a touch of comfort and luxury for long flights or train journeys.

A Shared Vision: Accessibility & Sustainability

Beyond the tangible products themselves, the collaboration reflects a shared commitment to accessibility and sustainability. Gap's reputation for offering affordable, well-made clothing aligns with Béis’s desire to create travel essentials that are accessible to a wider audience. Both brands have also prioritized sustainable practices in the production of the collection, utilizing recycled materials whenever possible and minimizing waste throughout the manufacturing process. This commitment resonates with increasingly conscious consumers who seek out products that align with their values.

The Gap x Béis collaboration isn’t just about selling travel gear; it's about fostering a sense of adventure and simplifying the journey for modern travelers. By combining Gap’s iconic American style with Béis’s innovative design solutions, the collection offers a cohesive system that addresses the practical needs of travelers while maintaining an effortless aesthetic. It represents a thoughtful merging of two distinct brands, resulting in a collection that is both functional and stylish – a testament to the power of collaboration in creating products that truly enhance the travel experience. The success of this partnership will likely hinge on its ability to resonate with consumers who value both quality and practicality, seeking out reliable companions for their adventures, big or small.





The collection’s overall message is clear: travel should be an enjoyable experience, not a stressful one. And through thoughtful design and a commitment to accessibility, Gap and Béis are aiming to make that vision a reality.

Read the Full Travel + Leisure Article at:
[ https://www.travelandleisure.com/gap-beis-travel-clothing-luggage-collaboration-11784356 ]