Beyond Smoothing: Why Everyone's Obsessed with Spanx (and How to Snag Them on Sale)

Published in Travel and Leisure on Thursday, August 21st 2025 at 6:04 GMT by Travel + Leisure
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The quest for a flawless silhouette is as old as fashion itself. For years, shapewear has been a whispered secret amongst those seeking a little extra confidence under their clothes – a tool to smooth lines and create a more sculpted look. But recently, the conversation around shapewear has exploded, largely thanks to the enduring popularity of Spanx, and now, a massive sale event is fueling even more interest.

The current frenzy isn’t just about slimming; it's about feeling good in your clothes and embracing body positivity while achieving a polished aesthetic. And according to Travel & Leisure, the July 2024-January 2025 period promises some of the best Spanx deals we’ve seen in years. But why are these compression garments so coveted, and what makes this sale such a big deal?

The Rise of Spanx: More Than Just Smoothing

Spanx, founded by Sara Blakely in 1997, revolutionized shapewear with its focus on comfort and innovation. Unlike the restrictive, often uncomfortable shapewear of previous generations, Spanx aimed to provide support without sacrificing movement or breathability. The original product, footless shaping pantyhose, addressed a personal frustration Blakely experienced while wearing ill-fitting formal wear. This problem-solving approach became the cornerstone of the brand's success.

Over the years, Spanx has expanded its offerings far beyond those initial hosiery. Their range now includes everything from bras and underwear to activewear and loungewear – all infused with that signature blend of support, comfort, and style. The company’s commitment to using high-quality fabrics like Power Mesh and Lycra blends contributes to their reputation for durability and performance.

But the recent surge in popularity isn't solely due to product quality. Social media has played a significant role. Influencers and celebrities openly share their love of Spanx, normalizing shapewear as an everyday essential rather than just a special occasion fix. The brand’s clever marketing campaigns, often featuring relatable women and emphasizing body positivity, have further solidified its place in the cultural conversation.

What's on Sale? A Breakdown of the Deals

The upcoming sale event, spanning July 2024 to January 2025, promises significant discounts across a wide range of Spanx products. While specific percentages and items will vary depending on retailer (including Spanx.com, Nordstrom, Amazon, and more), here's what you can generally expect:

Core Collection Classics: This includes the iconic Shapewear Shorts, Thigh Slimmers, and Bras – staples for many wardrobes. Expect discounts ranging from 20-50% off these foundational pieces.
Activewear & Loungewear: Spanx’s foray into activewear has been a resounding success. Look for deals on leggings, sports bras, and cozy loungewear sets.
New Arrivals: Even newer items are often included in the sale, providing an opportunity to snag the latest styles at reduced prices.
Final Sale Items: For those seeking the deepest discounts, the final sale section will offer even steeper markdowns – but be aware that these items are typically non-returnable.

Why This Sale is Different (and Why You Should Pay Attention)

The scale of this upcoming Spanx sale is noteworthy for a few reasons:

Extended Duration: The extended timeframe allows shoppers more flexibility to browse and take advantage of the deals without feeling rushed.
Wider Retailer Participation: More retailers are participating, increasing accessibility and offering diverse price points.
Increased Demand: The current high demand for Spanx means that popular sizes and styles are likely to sell out quickly. Setting reminders and checking frequently is crucial.

Beyond the Sale: Understanding Your Shapewear Needs

While the sale offers a fantastic opportunity to stock up on Spanx, it's also worth taking a moment to understand your individual shapewear needs. Not all Spanx products are created equal, and choosing the right style can make a significant difference in comfort and effectiveness.

Consider Your Goals: Are you looking for full-body smoothing, targeted tummy control, or just a little lift?
Know Your Size: Spanx sizing can be tricky. Consult their size chart carefully and read reviews to get an idea of how different styles fit.
Think About Fabric & Construction: Power Mesh offers firm compression, while other fabrics provide lighter support.

The Bottom Line: A Smart Investment in Confidence

Spanx has become more than just shapewear; it's a symbol of self-care and confidence. While the price point can be intimidating, the quality, comfort, and versatility justify the investment for many. The upcoming sale provides an excellent opportunity to experience the Spanx difference without breaking the bank. So, mark your calendars, set those reminders, and get ready to elevate your wardrobe – and your confidence – with these coveted compression garments. Just remember, like any fashion staple, finding the right fit is key to feeling your absolute best.

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Beyond Smoothing: Why Everyone's Obsessed with Spanx (and How to Snag Them on Sale)