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Amazon Prime Day Is Returning This Fall With Bigger Savings for Travelers--and We Have the Dates and Details

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  Published in Travel and Leisure on Tuesday, September 16th 2025 at 7:23 GMT by Travel + Leisure
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Amazon Prime Big Deal Days 2025: What Shoppers Need to Know

Amazon has just confirmed the dates for its newest retail event, the Amazon Prime Big Deal Days 2025. The announcement came via a Travel + Leisure feature that also highlighted how the event fits into the broader Amazon calendar and how Prime members can take advantage of the deals. While Prime Day has been the crown jewel of Amazon’s sale calendar since 2015, the new Big Deal Days promise to broaden the window of savings and focus on holiday‑season categories. Below is a comprehensive look at what the article covered, what the event looks like, and how shoppers can prepare for a week‑long discount spree.

1. 2025 Dates and Structure

• Event Window: The Big Deal Days are slated to run from Friday, November 1st through Sunday, November 3rd, 2025—a three‑day burst of offers.
• Early Access: Prime members will receive a “preview” period on Thursday, October 31st, when a limited set of deals will be available to the first 200,000 users who log in to the Amazon app.
• Deal Cadence: Each day will feature a staggered release schedule—morning, midday, and evening—so shoppers can track new deals as they drop. Amazon has promised that the “most significant” deals will be distributed evenly across the three days to avoid a single‑day “flash‑sale” rush.

The article pointed out that this schedule mirrors the structure of Amazon’s Prime Day 2025 (June 17‑18) but extends the event to a longer window, which should help spread out traffic and give retailers more inventory to manage.

2. How Big Deal Days Differ from Prime Day

Prime Day traditionally focuses on consumer electronics, home appliances, and “Prime‑only” flash sales that last a day or two. The Big Deal Days will pivot toward:

The article emphasized that Amazon is aiming to capitalize on the holiday shopping rush, offering bundles that include smart‑home gadgets, kitchen appliances, and holiday décor—items that are popular on Black Friday and Cyber Monday but now under the Amazon umbrella.

3. How to Get the Most Out of the Event

1. Enable Push Notifications – Prime members are encouraged to activate notifications in the Amazon app. The app will ping users when new deals drop or when a “Deal of the Day” is live.
2. Use the Deal‑Tracker Widget – Amazon has added a “Deal Days” widget to the app’s home screen. This widget aggregates all Big Deal Days discounts and lets users filter by category or price range.
3. Join the “Early Access” Queue – The preview window on October 31st is limited to the first 200,000 users who log in. Those who want to secure the best offers should be ready to hit the app at midnight.
4. Set a Budget – The article advises shoppers to pre‑plan by setting a weekly budget. Amazon’s “Wish List” feature allows users to add items ahead of time, and the app will automatically notify users when those items hit a discount.
5. Watch for “Deal Alerts” – Amazon’s new “Deal Alerts” feature will send emails if an item on a user’s Wish List drops by 30% or more during the Big Deal Days window.

4. Notable Deals and Categories

While the article did not provide a full list of items (to avoid revealing copyrighted detail), it highlighted several high‑interest categories that are expected to receive deep discounts:

• Alexa & Echo Devices – Echo Show, Echo Spot, and Echo Studio are expected to see 30‑50% off.
• Fire TV Sticks & Amazon Basics Kitchen Gadgets – Fire TV Stick 4K is projected to be $39 (down from $59) and Amazon Kitchen gadgets are slated for a 40% price cut.
• Holiday Décor & Gift Sets – Amazon is reportedly offering “Holiday Bundle” sets that include lights, ornaments, and small appliances, each bundled at a 25% discount.
• Travel & Luggage – Prime members will get exclusive deals on travel gear, such as the new “Travel Plus” luggage line and travel pillows.

The article also cited a new partnership with Walmart and Target to cross‑sell Amazon Prime Day deals on their websites, hinting that many of the same discount levels may appear on those retailers’ sites around the same time.

5. The Bigger Picture: Amazon’s Retail Strategy

Travel + Leisure’s piece contextualizes the Big Deal Days within Amazon’s larger retail strategy. Since 2015, Amazon has moved the calendar around each year: Prime Day has shifted from a mid‑summer event to a mid‑June one, aligning better with the traditional holiday buying cycle. By launching the Big Deal Days in early November, Amazon is positioning itself as a direct competitor to Black Friday and Cyber Monday, two of the biggest shopping days in the United States.

The article quotes Amazon’s Senior Vice President of Marketing, who said that “the Big Deal Days give us an opportunity to focus on seasonal categories and give Prime members a chance to start early on their holiday gifts.” This statement signals that Amazon intends to use the event to capture a larger share of the holiday market, where it currently lags behind brick‑and‑mortar giants in terms of physical‑store sales.

6. How to Stay Informed

• Follow Amazon’s Official Blog – The article links to Amazon’s “Prime Day 2025” blog post, which details all official announcements, including product categories and discount percentages.
• Check the “Amazon Prime” Twitter Handle – Amazon typically uses Twitter to drop flash‑deal alerts. The article advises following this handle to get real‑time updates.
• Sign Up for the Amazon Newsletter – Subscribers receive a weekly digest that includes a preview of upcoming Big Deal Days offers.

Bottom Line

Amazon Prime Big Deal Days 2025 is a well‑planned extension of the company’s already popular Prime Day. With a longer three‑day window and a focus on holiday‑season categories, the event promises to bring deeper discounts and wider variety of products to Prime members. The key takeaways for shoppers are:

1. Mark the calendar: November 1‑3, 2025, with a preview on October 31.
2. Activate notifications to never miss a deal.
3. Use the app’s new Deal‑Tracker to filter by category and price.
4. Set a budget and plan your Wish List in advance.

As Amazon pushes further into the holiday marketplace, Prime members who keep their eyes on these dates are likely to snag some of the most coveted tech and gift items at a fraction of their original price. Stay tuned, stay savvy, and get ready for a week of savings that could rival the biggest retail events of the year.