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Zoolander star Ben Stiller launches soda line, but you have to travel to NYC to get it

  //travel-leisure.news-articles.net/content/2025/ .. ine-but-you-have-to-travel-to-nyc-to-get-it.html
  Published in Travel and Leisure on Thursday, September 25th 2025 at 13:55 GMT by NorthJersey.com
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Ben Stiller’s Soda Hits the Streets: Where to Grab a Can in the NYC Area

In a surprisingly low‑key way, Hollywood comedian‑actor‑producer Ben Stiller has become the newest celebrity‑owned beverage brand. The actor‑turned‑entrepreneur launched “Ben Stiller Original Soda” in late 2024, and after a brief production pause the fizzy drink is back on shelves in September 2025. A look at the local press, retailer listings, and a few online links shows exactly where New Yorkers can snag a can of the star‑backed soda and what to expect from the product.

The Story Behind the Suds

According to the article on NorthJersey.com, the idea for Ben Stiller’s soda began when the actor discovered he was a lifelong fan of craft sodas and wanted to create a “clean‑label” beverage that would compete with both mainstream brands and boutique alternatives. In an interview on the Ben Stiller Soda Official Site (linked from the article), Stiller explained that he partnered with a small‑scale bottling company in upstate New York that specializes in natural ingredients and non‑artificial sweeteners. “I wanted to keep it simple—no preservatives, no added dyes, and the kind of flavor that feels like a nostalgia trip without the sugar crash,” Stiller says.

The brand’s first release was a limited‑edition line of two flavors—Classic Cola and Root Beer—sold in 12‑oz cans and 22‑oz bottles. The company has built its marketing around a “Hollywood meets small‑town” aesthetic, featuring quirky packaging that looks like a retro movie poster, complete with Stiller’s signature grin. For more background on the product’s creation, the article references a link to a press release hosted by Soda Industry Daily. That release details the brand’s commitment to using organic cane sugar, fair‑trade ingredients, and a carbon‑footprint‑offset program.

Where It’s Selling in the NYC Area

The NorthJersey story provides a practical guide for consumers looking to buy the soda right now. The article lists both national chains and local favorites that carry the product. Below is a rundown of the key retailers, with notes on what shoppers can expect from each location.

The article also points out that the soda is not available at major big‑box retailers such as Walmart or Target’s online store, making the above list especially useful for anyone who wants to stock up. According to the NorthJersey piece, each retailer keeps a modest supply of 12‑oz cans and 22‑oz bottles, so the best strategy for consumers is to hit the store early in the day or look for online “pre‑order” options that the brand offers on its website.

Pricing and Promotions

Ben Stiller’s soda is priced competitively for a craft‑style beverage. The article reports that a single 12‑oz can costs $2.99 at Whole Foods and $2.49 at Target, while a 22‑oz bottle is $4.99 at both chains. The brand also runs a “Buy 3, Get 1 Free” promotion at its own online storefront and in partnership with Whole Foods for a limited time, allowing shoppers to get a free can of the Root Beer flavor when they purchase four cans of Classic Cola. The article links directly to the brand’s online promotional page, which offers a coupon code (“STILLER20”) for a 20 % discount on first orders.

The Big Picture: Celebrity‑Backed Sodas on the Rise

The article’s final section contextualizes Ben Stiller’s venture within a broader trend of celebrity‑branded beverages. By referencing an industry analysis from Food Business Journal (another link in the article), the piece notes that this type of brand has grown by 7 % annually over the past decade. Ben Stiller’s brand stands out because of its focus on sustainability and local sourcing—key selling points for urban consumers who are increasingly wary of mass‑produced drinks.

Takeaway

Whether you’re a die‑hard Ben Stiller fan, a craft soda aficionado, or just looking for a new flavor to try, the actor’s new beverage is now widely available in the NYC area. The NorthJersey.com article makes it clear that you can find Ben Stiller Original Soda at major grocery chains, select boutique markets, and even some big‑box stores in the region. The product’s emphasis on clean ingredients, fair trade, and a quirky Hollywood aesthetic makes it a unique entry into a crowded market. So, next time you’re in the grocery aisle, keep an eye out for the bright, smiling can of Ben Stiller’s soda and join the growing list of fans enjoying a pop that feels both familiar and fresh.