Anheuser-Busch and UFC's Dana White roll out a new energy drink

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Anheuser-Busch and UFC's Dana White roll out a new energy drink

//travel-leisure.news-articles.net/content/2025/ .. fc-s-dana-white-roll-out-a-new-energy-drink.html

Published in Travel and Leisure on Wednesday, May 28th 2025 at 12:46 GMT by Fortune
^{🞛 This publication is a summary or evaluation of another publication 🞛 This publication contains editorial commentary or bias from the source}

With beer sales going flat, brewer looks to a new market.

- Click to Lock Slider

Anheuser-Busch, in collaboration with UFC President Dana White, is launching a new energy drink brand named "White's Energy" aimed at capturing a share of the growing energy drink market. The product, set to debut in early 2026, will feature a unique blend of natural ingredients and is designed to appeal to health-conscious consumers and fitness enthusiasts. White's involvement is expected to leverage his influence in the sports and fitness community to boost the brand's visibility and credibility. Anheuser-Busch sees this venture as a strategic move to diversify its portfolio beyond traditional alcoholic beverages and tap into the lucrative energy drink sector, which has seen significant growth in recent years.

Read the Full Fortune Article at:
[ https://fortune.com/2025/05/28/anheuser-busch-dana-white-energy-drink/ ]

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Anheuser-Busch and UFC's Dana White roll out a new energy drink