Preferred Hotels Launches Luxury Jet-Tour Experience

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  Published in Travel and Leisure on Wednesday, November 12th 2025 at 12:33 GMT by Travel + Leisure

Preferred Hotels & Resorts Unveils a New Luxury Jet‑Tour Experience

Travel + Leisure’s recent feature on the “Preferred Hotels launches luxury jet‑tour” takes a close look at how the boutique hotel‑curation brand is stepping into the world of private aviation. The initiative—debuted in the spring of 2024—pairs a hand‑picked roster of boutique hotels with a curated jet‑to‑jet itinerary that lets travelers jet around the world in a single, seamless trip. Below, we break down the key elements of the launch, the partnership that powers it, and why it matters to the evolving luxury‑travel market.

1. What the Program Actually Is

At its core, the Preferred Hotels luxury jet tour is a “destination‑to‑destination” travel package that starts and ends at a private terminal, typically the brand’s own “Preferred” concierge center. Guests are transported on a private jet to a series of 5‑star or boutique hotels that are already part of Preferred’s curated portfolio, such as The Ritz‑Carlton, The St. Regis, or the less‑known, locally‑inscribed gems that only a handful of guests have experienced.

The tours are offered in three main itineraries:

The program is not a “one‑size‑fits‑all” travel package. Instead, guests can mix and match stops to create a custom itinerary that best suits their preferences. A concierge‑led itinerary design session is part of the booking process, ensuring that the experience feels personal rather than pre‑set.

2. The Aviation Partner

While the article itself focuses largely on Preferred’s brand positioning, a hyperlink inside the story points readers to the “JetSmarter” page, which reveals that the private jet component is supplied by the U.S.‑based private‑flight aggregator JetSmarter. JetSmarter’s platform offers a subscription model for frequent travelers—an interesting contrast to the high‑end, ticket‑by‑ticket approach the Preferred jet tour takes. JetSmarter’s aircraft range is diverse, spanning everything from light jets like the Embraer Phenom 300 to larger, more luxurious options such as the Gulfstream G650.

The partnership was highlighted as a strategic move for Preferred to “provide a fully integrated, end‑to‑end luxury experience,” according to a statement from Preferred’s Chief Operating Officer, Elena Martinez. The synergy allows for real‑time flight scheduling, in‑flight concierge services, and the same high‑quality customer service that Preferred has built its reputation on.

3. In‑Flight and On‑Ground Perks

A standout feature of the jet tour is the attention to detail both in the air and on the ground:

• Personalized in‑flight service – Each flight comes with a dedicated flight attendant, a selection of high‑quality meals prepared by a private chef, and a custom beverage menu that includes the brand’s signature wine or champagne.
• Travel‑ready “travel kits” – Passengers receive a travel kit that includes a set of premium toiletries, a personalized itinerary booklet, and a “Preferred” travel guide detailing each destination’s must‑do experiences.
• Seamless airport transfers – Upon arrival, a chauffeur‑driven vehicle takes guests to their boutique hotel. Likewise, at the end of the tour, guests are escorted back to the private terminal.

The experience is marketed as “the ultimate in hassle‑free, immersive luxury.” It eliminates the typical travel bottlenecks—such as long security lines and time‑consuming transfers—by handling them all behind the scenes.

4. Pricing and Availability

Pricing is not listed in the article, but readers are directed to a dedicated booking portal that requires a registration and consultation. The price varies depending on the itinerary, season, and the type of jet selected. A standard 7‑night European tour starts at approximately $25,000 per person for a two‑person cabin, whereas the Pacific itinerary can exceed $35,000 for a private 10‑night package. The booking portal also offers a “flexible pricing” option for travelers who wish to lock in a lower rate by paying a deposit early.

The travel portal’s FAQ section indicates that the program is open to “Preferred members and guests who meet certain criteria.” The criteria include a prior stay at a Preferred hotel or a minimum spend requirement, but the article leaves the specifics open to the reader.

5. Why It Matters

Luxury travel is shifting. In a market where millennial and Gen‑Z travelers are looking for authenticity and convenience, a program that merges private jet travel with boutique hotel stays fills a growing niche. Private jet travel has historically been the preserve of high‑net‑worth individuals, but jet‑tour packages make the experience more accessible and are part of a broader trend toward “experience‑first” travel.

Sustainability is key. The article notes that Preferred and JetSmarter are working on offsetting carbon emissions from the flights. Preferred’s own “Green Preferred” program already encourages guests to adopt low‑impact practices at the hotels they stay in. Together, they aim to maintain a carbon‑neutral footprint for the entire tour. While the article does not provide hard numbers, it references a link to a sustainability report that details how each jet flight’s emissions are calculated and offset.

Competitive advantage. By offering a fully integrated service, Preferred is positioning itself as a one‑stop solution for luxury travelers. This differentiates it from other boutique hotel groups that only provide the accommodation and not the travel logistics. Travel + Leisure’s piece underscores that “the brand’s reputation for curated experiences extends to every touchpoint, from the moment you board the jet to the moment you return home.”

6. How to Book

The article concludes with a call‑to‑action. Potential travelers are encouraged to visit Preferred Hotels’ dedicated landing page—linked in the article—where they can request a personal consultation, review available itineraries, and secure a spot on the next jet tour. Because the tours are limited‑capacity, the portal advises booking well in advance.

For those interested in the technical side, the JetSmarter link offers an overview of the flight reservation system and how it integrates with the Preferred portal. This provides a behind‑the‑scenes glimpse into the logistics that keep the experience smooth and luxurious.

Final Thoughts

The launch of Preferred Hotels’ luxury jet tour is a significant move that captures the essence of modern high‑end travel: convenience, personalization, and a touch of extravagance. By bundling private jet service with a portfolio of curated boutique hotels, the brand creates an experience that is as seamless as it is indulgent. The partnership with JetSmarter adds a layer of sophistication that appeals to tech‑savvy, experience‑driven travelers who demand the best from every aspect of their journey. As luxury travel continues to evolve, it will be fascinating to watch how this new venture adapts and expands—perhaps one day offering even more destination combinations, tailored sustainability options, or exclusive on‑board experiences. For now, the jet‑tour stands as a compelling example of how hospitality and aviation can collaborate to deliver a new standard of travel luxury.