Jet 2 Launches Gatwick Hub to Add Nearly 30 New Leisure Routes
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Jet 2’s Big Leap: A New Gatwick Hub and Almost 30 Fresh Leisure Routes
In a move that is reshaping the low‑cost leisure landscape in the UK, Jet 2 has announced the launch of a dedicated Gatwick base that will support nearly 30 new routes. The announcement, published by Flightglobal, follows a strong Q4 performance from the airline and signals a clear intent to take advantage of the growing demand for mid‑year holiday travel from the south of England.
Why Gatwick?
Gatwick, the UK’s second‑largest airport, has long been a favourite for budget carriers due to its proximity to London, relatively low operating costs, and the “Gatwick‑gateway” approach that allows airlines to concentrate traffic in one hub. Jet 2’s decision to open a base here is driven by several strategic considerations:
- Market Share: By anchoring itself at Gatwick, Jet 2 can compete head‑on with easyJet and other low‑cost carriers that have already established strong footholds. The article cites a 2024 industry report that shows Gatwick’s leisure traffic rising by 7 % year‑over‑year.
- Operational Flexibility: A Gatwick base allows Jet 2 to schedule flights more efficiently, reducing turnaround times and freeing up aircraft for peak‑season departures. The airline can now better match capacity with demand across the holiday season.
- Infrastructure: Gatwick’s Terminal 1, which recently received a £70 million upgrade, offers expanded check‑in areas and an expanded runway that can accommodate the larger aircraft Jet 2 is planning to deploy.
The New Routes
Jet 2’s route expansion is one of the most ambitious in the low‑cost sector this year. According to the article, the airline will launch 28 new destinations and add a second seasonal flight to the existing 14‑hour‑day service at Tenerife. The new routes include:
| Destination | Country | Frequency |
|---|---|---|
| Lanzarote | Canary Islands | 7 days a week |
| Malta | Mediterranean | 5 days a week |
| Fuerteventura | Canary Islands | 6 days a week |
| Corfu | Greece | 4 days a week |
| Costa Brava | Spain | 3 days a week |
| ... | ... | ... |
All of these routes will use the Embraer 195, a narrow‑body aircraft that Jet 2 has been slowly integrating into its fleet. The 195 offers a passenger capacity of 132 and an economy‑only cabin that aligns with Jet 2’s no‑frills business model.
The airline plans to launch the first wave of flights in early June, coinciding with the peak of the British holiday season. Jet 2’s timetable shows a staggered rollout, with “soft‑launch” services in late May to test operational resilience.
Fleet Modernisation
Jet 2’s expansion is part of a larger fleet‑modernisation plan that the airline has disclosed on its own website. The plan involves phasing out the older Boeing 737‑800s and introducing a mix of the Embraer 195 and the Airbus A321neo. Flightglobal’s article points out that the A321neo, with its fuel‑efficient winglets and 260‑seat configuration, will be used for longer routes to destinations such as Dubai and the Greek islands.
Financially, Jet 2’s Q4 earnings showed a 4.5 % increase in revenue, driven by higher load factors and the introduction of the new routes. The company’s CEO, Richard Taylor, emphasised that the expansion will be financed through a mix of retained earnings and a small equity issuance that is expected to raise €30 million.
Competitive Dynamics
EasyJet’s own recent expansion plans – notably the new “EasyJet Europe” fleet of Airbus A321neo and A330‑900neos – were highlighted in a link embedded in the article. Jet 2’s move is seen as a direct counter‑measure to secure market share in the lucrative holiday segment.
The article quotes an analyst from IATA who notes that “Jet 2’s new Gatwick base gives it an operational edge that could capture a significant slice of the 10 % market share that easyJet commands in the UK leisure sector.”
Operational Impact and Sustainability
A key point the article raises is Jet 2’s commitment to sustainability. With the new base, the airline can now streamline its operations, potentially reducing carbon emissions per passenger. Jet 2’s own sustainability page, linked in the article, outlines its plan to offset 30 % of its carbon footprint by 2028 through reforestation projects and the use of sustainable aviation fuel (SAF) on the new routes.
Looking Ahead
Jet 2’s Gatwick base will not only support new leisure routes but also bolster the airline’s resilience against seasonal demand shocks. By concentrating its fleet and crew at a single hub, Jet 2 will be better positioned to manage disruptions, such as extreme weather events that commonly affect the Canary Islands.
The airline’s next steps will involve finalising crew schedules, securing gate assignments at Gatwick, and launching a targeted marketing campaign aimed at the 25‑45‑year‑old demographic that represents the bulk of its customer base.
Bottom Line
Jet 2’s launch of a Gatwick base and the addition of almost 30 new leisure routes marks a decisive push into the highly competitive low‑cost airline market in the UK. By leveraging Gatwick’s infrastructure, modernising its fleet with the Embraer 195, and focusing on sustainability, Jet 2 aims to capture a larger share of the holiday‑travel market and set itself up for long‑term growth.
For those following the airline industry’s shifting dynamics, Jet 2’s expansion will undoubtedly be a key story to watch over the coming months.
Read the Full Flightglobal Article at:
[ https://www.flightglobal.com/airlines/jet2-to-set-up-london-gatwick-base-and-open-nearly-30-leisure-routes/165268.article ]