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Aerie Announces Multi-Week 2025 Black Friday Sale: Dates, Discounts, and Exclusive Bundles

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  Published in Travel and Leisure on Wednesday, November 26th 2025 at 19:22 GMT by Travel + Leisure

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Aerie’s 2025 Black‑Friday Sale: What You Need to Know

Every year, shoppers line up for the most anticipated window of retail deals in the United States, and the apparel giant A E R I E is no exception. The “Aerie Black Friday Sale 2025” is a multi‑week event that promises deep discounts on the brand’s popular activewear, loungewear, swimwear, and athleisure staples. Below we distill the most important details from Travel + Leisure’s coverage and tie in supplemental information from A E R I E’s own announcements and related articles to give you a comprehensive snapshot of the sale.

1. Sale Timeline and Access

• Official Dates: The Black Friday sale kicks off on Thursday, November 21 (the Friday that follows Thanksgiving), with a pre‑sale weekend that offers select early‑bird deals. The promotion extends through Sunday, November 24, encompassing the traditional Black Friday, Cyber Monday, and the final “small‑business” shopping days.
• Where to Shop: A E R I E hosts the sale both in its online store and at physical retail locations across the United States. While the bulk of the discounts are presented on the website, select in‑store events (like “Aerie Friday” pop‑ups) feature exclusive in‑person offers. For shoppers in Europe or Canada, the international A E R I E site will mirror the U.S. prices but will not include the U.S.‑only coupon codes.

2. Discount Structure

• Standard Discounts: Many items in the sale are discounted by 30‑70 % off their regular price. For example, A E R I E’s signature “Floral Power” leggings often see a 50‑percent cut.
• Tiered Deals: A E R I E offers “Tier‑Up” coupons—each additional purchase over a certain amount unlocks a higher discount. A typical structure is:
  • Spend $75 → 30 % off
  • Spend $125 → 40 % off
  • Spend $150 → 50 % off
• Exclusive Black‑Friday Bundles: Several product bundles, such as the “Athleisure Essentials Pack” (leggings, sports bra, and hoodie), are priced lower than the sum of individual items. These bundles also include free shipping and a “no‑return‑policy” extension until the sale ends.

3. Featured Categories

a. Activewear

• A E R I E’s activewear range is the brand’s flagship. The sale spotlights:
  • Performance leggings with four‑way stretch and moisture‑wicking fabric.
  • Sports bras that come in “maternity‑friendly” and “high‑impact” variants.
  • Athletic jackets with reflective panels and adjustable hoods.

b. Loungewear

• Comfort‑centric pieces such as the “Cuddle‑Up” lounge set (soft‑cotton joggers and matching tee) see deep discounts. The collection also features gender‑neutral options, reflecting A E R I E’s inclusive design ethos.

c. Swimwear

• A E R I E’s swimwear, known for its “high‑cut” and “two‑piece” styles, is highlighted with a 40‑percent discount. A special “Sun‑Safe” line featuring SPF‑infused fabrics also appears in the sale.

d. Seasonal Accessories

• Caps, headbands, and socks get a 30‑percent off as a nod to the “look‑complete” ethos. The sale also includes a limited‑edition “Black‑Friday” tote bag that comes free with purchases over $200.

4. How to Grab the Best Deals

1. Create an Account Early: Sign up for A E R I E’s newsletter at least a week before the sale to receive exclusive promo codes and early‑bird notifications.
2. Bookmark the Sale Page: A E R I E maintains a dedicated “Black Friday” landing page that aggregates all discount items, reducing the time spent hunting for coupons.
3. Use the Mobile App: The brand’s app often releases “app‑only” coupons and push notifications for flash sales during the weekend.
4. Check the FAQ: The Travel + Leisure article references a “Frequently Asked Questions” section on the A E R I E site. It clarifies that return policies remain unchanged: items can be returned within 30 days of purchase (though sale items have a shortened window of 14 days).
5. Shop Early for the Best Stock: Many high‑demand items, especially the “Breathe” line leggings, tend to sell out within the first 48 hours. Early shoppers also get first dibs on limited‑edition pieces.

5. Why A E R I E Stands Out

A E R I E is part of the larger American Eagle Outfitters family, but its brand positioning is distinct. The company has built a reputation around:

• Body Positivity: Campaigns featuring real‑life models, free of Photoshop or retouching.
• Inclusive Sizing: Offering styles from size 00 to 24, with a commitment to “every body” design.
• Sustainability: A E R I E’s “Recycle” program invites customers to trade in used garments for store credit.

Travel + Leisure’s article highlights that the 2025 Black‑Friday sale is a key revenue driver for A E R I E, accounting for roughly $80‑$100 million in sales each year. The brand’s strategic partnerships with high‑profile influencers, such as the 2023 “Body Positive” ambassador campaign, help amplify the sale’s visibility beyond traditional retail channels.

6. Related Coverage and Cross‑References

The Travel + Leisure piece cites a previous article on the brand’s 2024 Black‑Friday sale, which detailed a similar discount structure but with a focus on new‑release items. Readers are encouraged to view that post for a comparative analysis of year‑to‑year savings.

Additionally, the article links to a “Fashion & Fitness” section of the Travel + Leisure website that explores how athleisure can double as travel attire. For travelers planning a holiday in the fall, this resource recommends pairing A E R I E’s leggings with a lightweight jacket for flexible packing.

Finally, the article references a podcast interview with A E R I E’s head of marketing, where she discusses the brand’s data‑driven approach to Black‑Friday pricing. The podcast is available on Spotify and Apple Podcasts, and offers deeper insight into the analytics that shape the sale’s discount tiers.

7. Bottom Line

If you’re looking to upgrade your athleisure wardrobe without breaking the bank, A E R I E’s 2025 Black‑Friday Sale presents a rare opportunity. With discounts ranging from 30‑70 percent across key categories, the sale is a win for the budget‑conscious shopper and a testament to the brand’s enduring appeal. Don’t miss out—plan your purchases ahead, keep an eye on the brand’s mobile notifications, and enjoy a guilt‑free, stylish spring and summer wardrobe.

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