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WMATA Relaunches TranspoBingo with AR and Local Business Partnerships

  //travel-leisure.news-articles.net/content/2026/ .. ngo-with-ar-and-local-business-partnerships.html
  Published in Travel and Leisure on Monday, February 9th 2026 at 19:00 GMT by WTOP News
      Locale: District of Columbia, UNITED STATES

Washington D.C. - February 9th, 2026 - The Washington Metropolitan Area Transit Authority (WMATA) has officially relaunched its wildly popular TranspoBingo program, but this isn't the same game riders enjoyed a few years back. TranspoBingo 2.0 is a significantly expanded initiative, incorporating augmented reality (AR) elements, deeper integration with local businesses, and a revamped prize structure designed to encourage sustained ridership and exploration of the DC Metro system.

Originally conceived as a simple, engaging way to brighten commutes, the initial TranspoBingo saw riders downloading cards and marking off landmarks and station features as they traveled. That initial success prompted WMATA to seek ways to build upon the concept, ultimately leading to today's launch of a multi-faceted program.

"We were thrilled with the positive response to the original TranspoBingo," stated WMATA spokesperson, Eleanor Vance, during a press conference held at Union Station. "But we realized we could do much more than just a downloadable card. We wanted to create an experience that truly leverages the potential of the Metro as a gateway to everything the DC area has to offer."

The core gameplay remains recognizable. Players can still download traditional bingo cards from the WMATA website, featuring a mix of Metro stations, architectural details within stations (like specific art installations or tile patterns), and transportation-related terminology. However, the 2.0 version introduces a dedicated mobile app, available on both iOS and Android. This app unlocks the AR component, allowing players to scan their surroundings within stations using their smartphone cameras. The app will identify landmarks, provide historical information, and automatically mark corresponding squares on their digital bingo card.

But the biggest change is the significant expansion of partnerships with local businesses. The prize structure has been completely overhauled. While SmarTrip cards remain available, the majority of prizes now consist of discounts and special offers at restaurants, shops, museums, and entertainment venues located near Metro stations. WMATA has collaborated with over 200 businesses throughout the region, offering everything from free appetizers to discounted museum tickets and exclusive event access.

"This is a win-win situation," explained Vance. "It encourages riders to explore different neighborhoods, supports local businesses, and gives us a platform to showcase the vibrancy of the DC area."

TranspoBingo 2.0 also features tiered prize levels. Completing a traditional bingo pattern still awards smaller prizes. However, achieving "Mega Bingo" - filling the entire card - unlocks access to grand prizes, including weekend getaways, concert tickets, and even a year-long free Metro pass. A monthly leaderboard will track top players and award bonus prizes.

WMATA is also running limited-time themed bingo cards throughout the year. Upcoming themes include "Hidden Art of the Metro," focusing on the often-overlooked public art within the system; "Historical DC," featuring landmarks and points of interest accessible via the Metro; and a "Foodie's Delight" card highlighting restaurants near various stations.

To combat potential issues with app usage and accessibility, WMATA has deployed "TranspoBingo Ambassadors" to several key stations during peak hours. These ambassadors are available to assist riders with downloading the app, understanding the gameplay, and resolving any technical difficulties.

The program's success is being closely monitored, with WMATA officials citing increased ridership during the initial TranspoBingo launch as a key indicator. They hope TranspoBingo 2.0 will not only boost ridership further but also foster a stronger connection between the public and the Metro system, transforming it from a mere mode of transportation into an integral part of the DC experience.