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Massanutten Resort Announces $34 Million Expansion

  //travel-leisure.news-articles.net/content/2026/ .. utten-resort-announces-34-million-expansion.html
  Published in Travel and Leisure on Tuesday, February 10th 2026 at 11:39 GMT by Travel + Leisure
      Locales: Virginia, UNITED STATES

Massanutten, VA - February 10th, 2026 - Massanutten Resort, a cornerstone of winter recreation in Virginia's scenic Shenandoah Valley, is poised for a transformative upgrade. Today, the resort detailed the progress of its $34 million expansion project, slated for completion before the 2026-27 ski season, promising a significantly enhanced experience for skiers, snowboarders, and winter enthusiasts of all levels.

The ambitious project isn't just about adding amenities; it's a strategic investment in the future of winter sports tourism in the Mid-Atlantic region. While the resort has long held a reputation as a dependable and accessible destination, the expansion addresses key areas for improvement, focusing on capacity, snow reliability, and terrain diversity. This positions Massanutten to not only retain its existing clientele but also attract a broader audience, potentially rivaling larger, more distant ski resorts.

At the heart of the expansion lies the replacement of the resort's aging 1992-era chairlift with a state-of-the-art gondola. For years, lift lines have been a persistent concern for visitors, particularly during peak weekends and holidays. Resort General Manager David Leptak highlighted the gondola's projected impact: "The new gondola will significantly reduce wait times." Industry experts estimate a 30% increase in lift capacity, translating to more time on the slopes and less time waiting in line--a critical factor for maximizing guest satisfaction. This upgrade also allows for improved access for those with mobility challenges, broadening the resort's appeal.

However, the gondola is just one piece of the puzzle. Recognizing the increasing unpredictability of natural snowfall due to climate change, Massanutten is investing heavily in its snowmaking capabilities. The expansion includes a modern snowmaking system covering an additional 35 acres of terrain. This expanded system will utilize cutting-edge technology, likely including automated snow guns and a more efficient water management system, to guarantee optimal snow conditions throughout the season, regardless of natural snowfall levels. This is a crucial move, particularly considering the resort's average annual snowfall of around 60 inches.

The project also introduces 15 acres of new beginner-friendly slopes. This expansion caters to the growing demand for learn-to-ski and learn-to-snowboard programs, making the sport more accessible to families and first-time visitors. The addition of gentler terrain allows novice skiers and snowboarders to build confidence and skills in a safe and comfortable environment, fostering a lifelong love of winter sports. This family-focused approach is a key differentiator for Massanutten, setting it apart from resorts geared towards more experienced riders.

Beyond the core ski area improvements, Massanutten Resort continues to offer a comprehensive range of winter activities, including snow tubing, ice skating, and cross-country skiing, further solidifying its position as a complete winter destination. The resort also boasts significant lodging options, ranging from slope-side condos to full-service hotels, as well as dining and entertainment venues, making it an ideal location for a multi-day vacation.

The economic impact of this expansion is expected to be substantial for the Shenandoah Valley. The project will create numerous construction jobs and, upon completion, will lead to increased tourism revenue for local businesses, including hotels, restaurants, and shops. Local officials have expressed strong support for the project, recognizing its potential to boost the regional economy.

Looking ahead, Massanutten's management team isn't ruling out further expansions and improvements. Discussions are reportedly underway regarding potential upgrades to other lifts, the development of additional terrain, and enhancements to the resort's summer recreational offerings. The $34 million project represents a clear signal: Massanutten Resort is committed to remaining a leading force in the winter sports industry and a premier destination for outdoor adventure.