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How Viral TikTok Content Is Changing The Way We Travel In Europe

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  From photogenic beaches in Greece to a diving competition in Bosnia, the phrase "TikTok made me go there" is more than just a passing trend.

The article from Forbes, published on April 25, 2025, by Rebecca Hughes, discusses how viral TikTok content is transforming travel trends in Europe. It highlights how short-form videos on TikTok are influencing tourists to visit lesser-known destinations, leading to a surge in popularity for places like Albania's Albanian Riviera and Romania's Transfăgărășan highway. The piece also notes the economic impact on these regions, with local businesses adapting to accommodate the influx of visitors inspired by TikTok trends. Additionally, the article touches on the sustainability concerns arising from overtourism in these newly popular spots, urging travelers to be mindful of their environmental impact.

Read the Full Forbes Article at:
[ https://www.forbes.com/sites/rebeccahughes/2025/04/25/how-viral-tiktok-content-is-changing-the-way-we-travel-in-europe/ ]