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The Secret Sauce to Boosting Leisure Travel in 2025 | LBBOnline

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Little Black Book, TravelBoom's Pete DiMaio explores how economic pressures and changing consumer behaviours are reshaping how, when, and why travellers choose to embark on their journeys
The article from LBB Online discusses insights from Expedia Group's Unpack '24 conference, focusing on the trends and strategies to boost leisure travel in 2025. Key points include the significant influence of social media on travel decisions, with platforms like TikTok and Instagram driving destination choices through user-generated content. The article highlights the importance of personalized travel experiences, as travelers increasingly seek unique and tailored trips. Additionally, it emphasizes the role of technology in enhancing travel, such as AI-driven recommendations and seamless booking processes. The piece also touches on the growing trend of sustainable travel, with more travelers prioritizing eco-friendly options. Overall, the article suggests that understanding and leveraging these trends will be crucial for travel brands aiming to attract leisure travelers in 2025.

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