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Mattel says it will raise prices 'where necessary' to offset Trump tariff costs

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The company gets 40% of its toys from China
Mattel, the toy manufacturer behind popular brands like Barbie and Hot Wheels, has announced plans to raise prices on some of its products in response to the increased costs resulting from the Trump administration's tariffs on goods imported from China. The company, which sources a significant portion of its toys from China, stated that it will implement these price increases "where necessary" to offset the financial impact of the tariffs. Mattel's CEO, Ynon Kreiz, emphasized that the company is committed to maintaining the quality and value of its products, but the tariff-related costs have forced them to pass some of the burden onto consumers. The price hikes are expected to affect a range of Mattel's offerings, potentially impacting the affordability of toys for families during the upcoming holiday season.

Read the Full Fortune Article at:
[ https://fortune.com/2025/05/06/mattel-toys-china-raise-prices-where-necessary-offset-trump-tariff-costs/ ]