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Japanese carmakers slash profit outlooks as they face down U.S. tariffs and Chinese EVs


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  Toyota and Honda cut their annual forecast by double digits. Nissan declined to issue one for the time being.

Japanese car manufacturers Nissan, Toyota, and Honda are facing significant challenges due to increasing tariffs and competition from Chinese automakers, as reported by Fortune on May 14, 2025. The article highlights how these companies are struggling to maintain their market share in China, the world's largest auto market, as local competitors like BYD and NIO gain ground with more affordable electric vehicles. Additionally, the imposition of higher tariffs by the U.S. and Europe on Chinese-made cars is complicating the situation for Japanese firms, which are already grappling with supply chain disruptions and the need to transition to electric vehicles. The piece also notes that these challenges are prompting Nissan, Toyota, and Honda to reconsider their strategies, including potential partnerships and increased investment in EV technology to stay competitive.

Read the Full Fortune Article at:
[ https://fortune.com/2025/05/14/nissan-toyota-honda-japanese-car-companies-struggling-tariffs-china/ ]

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