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The 'Experience Economy' Reshapes Travel

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          🞛 This publication is a summary or evaluation of another publication 🞛 This publication contains editorial commentary or bias from the source
Marriott International's chief customer officer Peggy Roe reveals travelers, driven by passions for food to music, prefer memorable moments over tangible things.
The article from Yahoo Lifestyle discusses how the "experience economy" is reshaping the travel industry, with a focus on creating memorable and unique experiences rather than just visiting destinations. It highlights how travelers are increasingly seeking out immersive and personalized experiences, such as culinary tours, adventure activities, and cultural engagements, which are often facilitated by technology and social media. The piece also notes the rise of experiential travel companies and how hotels and resorts are adapting by offering more than just accommodations, such as wellness programs and local experiences. The trend is driven by a desire for authenticity and meaningful connections, with the article suggesting that this shift towards experiential travel is likely to continue growing in the future.

Read the Full WWD Article at:
[ https://www.yahoo.com/lifestyle/experience-economy-reshapes-travel-203432707.html ]