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Lambeau Field named the 11th Wonder of Wisconsin by Travel Wisconsin

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  Published in Travel and Leisure on Wednesday, September 10th 2025 at 18:32 GMT by WBAY
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Lambeau Field Crowned Wisconsin’s 11th Wonder, a New Magnet for Travelers

On September 10, 2025, Travel Wisconsin—a state‑wide tourism promotion arm of the Wisconsin Department of Tourism—announced that the iconic Lambeau Field in Green Bay had been named the 11th “Wonder of Wisconsin.” The designation follows a competitive, community‑driven process that invites Wisconsinites to vote on sites that they believe best capture the spirit, history, and character of the state. With this recognition, Lambeau Field joins a growing roster of Wisconsin’s most beloved attractions, from the scenic Door County peninsula to the historic historic Apostle Islands National Lakeshore.

A Stadium That Is More Than a Field

Lambeau Field, often called “The Frozen Tundra” or “The 10,000‑Year‑Old” due to its long‑standing legacy, is the home of the National Football League’s Green Bay Packers. Built in 1959 on the site of the original Lambeau Field, the 71‑year‑old stadium has undergone multiple renovations—including a 2004‑2005 expansion that added a modern 20‑story tower and a new “Super‑Lambeau” roof over the main entrance. Today it seats roughly 81,000 spectators, making it one of the largest stadiums in the NFL by capacity.

Beyond its numbers, Lambeau Field is steeped in tradition. The famous “Lambeau Leap”—where a player jumps into the crowd after a touchdown—was first performed in 1999 and has become a signature moment for Packers fans. The stadium also houses the Packers Hall of Fame and the Green Bay Packers Museum, where visitors can view historic artifacts, trophies, and the legendary “Purple People Eater” of the 1960s. In 2024 the field itself celebrated its 65th anniversary, an occasion that prompted a commemorative ceremony featuring former players, coaches, and current staff.

How the Wonder Was Chosen

Travel Wisconsin’s “Wonders of Wisconsin” program began in 2020, encouraging residents to submit nominations for their favorite destinations. An initial shortlist of 15 sites was compiled based on community votes, historic significance, and tourism potential. The final eleven—including Lambeau Field—were selected by a panel of tourism experts, state officials, and fan representatives.

“We’re thrilled to see Lambeau Field recognized as a Wonder,” said Karen Phelps, Director of Travel Wisconsin. “The stadium is a living museum of American sports culture and a key driver of economic activity in the Green Bay area. This honor will bring additional attention from both domestic and international travelers, reinforcing Wisconsin’s reputation as a destination where history and adventure intersect.”

The Packers’ Chief Executive Officer, Tom Telesco, also offered his congratulations: “Lambeau Field has always been a place where community, history, and sport come together. We’re humbled to be part of Wisconsin’s growing list of wonders and look forward to welcoming more visitors to experience the magic of the 10,000‑Year‑Old.”

Impact on Tourism and the Local Economy

The designation is expected to have measurable benefits for the region. Lambeau Field already draws more than 400,000 visitors per season, generating approximately $55 million in local spending on lodging, dining, and retail. With the new “Wonder” status, the stadium’s marketing team plans to launch a joint campaign with the Wisconsin Department of Tourism that includes targeted social media ads, a limited‑edition souvenir line, and “Wonder Pass” tickets that offer discounts on parking and merchandise.

“The Wisconsin tourism board has a long track record of leveraging iconic sites to stimulate economic growth,” noted Mark Anderson, Green Bay’s City Manager. “Adding Lambeau Field to the list of wonders will help the city attract a broader demographic—particularly families and international visitors—who might otherwise focus on the state’s natural attractions. This, in turn, supports local businesses and creates jobs.”

Travel Wisconsin’s website has already begun featuring the stadium in its “Top 10 Must‑See Wisconsin Destinations” list, highlighting the stadium’s 20‑story tower, its historic scoreboard, and the panoramic views of the Fox River. The site also offers a “Wonders” itinerary that couples a Packers game with a visit to nearby attractions such as the National Railroad Historical Society or the Bay View Heritage Museum.

The Wonders List in Context

Lambeau Field’s addition to the Wonders lineup comes alongside other celebrated sites, including:

1. Door County’s cherry orchards
2. The Apostle Islands National Lakeshore
3. The historic Wisconsin Dells water parks
4. The Badger State’s vibrant arts scene in Milwaukee
5. The “Old Settler’s Village” in Fond du Lac
6. The “Spirit of the Wilderness” trails in Chequamegon–Nicolet National Forest
7. The “Cedar Point” amusement park in Portage
8. The “Glacial Potholes” at Pomme de Terre State Park
9. The “Chester’s Mill” heritage site in Manitowoc
10. The “Lone Rock” geological formation near River Falls

Each Wonder showcases a different facet of Wisconsin—from its natural landscapes to its cultural institutions—providing a diverse palette for travelers.

Looking Forward

As Lambeau Field takes its place among Wisconsin’s wonders, both the city and the state anticipate a new wave of visitors eager to experience the storied stadium. Planned initiatives include:

• “Lambeau Legends Tour” – a guided tour of the stadium’s key historic moments, accessible to visitors of all ages.
• “Wonder Week” – an annual event featuring discounted game tickets, food festivals, and community outreach programs.
• Digital Expansion – a mobile app that offers interactive maps, augmented‑reality overlays of historic plays, and real‑time game statistics.

Travel Wisconsin’s statement emphasized that the Wonders program is a dynamic platform: “We’re constantly evolving, adding new attractions, and updating experiences based on visitor feedback.” As the state’s tourism board continues to market these wonders, the hope is that Wisconsin will see an uptick in overnight stays and out‑of‑state visitor spending, further bolstering its position as a leading mid‑western destination.

Final Thoughts

The designation of Lambeau Field as the 11th Wonder of Wisconsin is more than a celebratory title—it’s an affirmation of the stadium’s enduring role as a community hub, a cultural landmark, and a key engine of the state's tourism economy. With its deep‑rooted history, electrifying atmosphere, and unmistakable “10,000‑Year‑Old” charm, Lambeau Field stands ready to welcome the next generation of explorers and sports enthusiasts alike. As Wisconsin continues to champion its wonders, the state solidifies its identity as a place where natural beauty, industrial heritage, and spirited tradition converge, offering something for every traveler’s curiosity.