N※N

TravelBoom Study Reveals Major Shifts in Travel Behaviour of American Consumers | LBBOnline

  //travel-leisure.news-articles.net/content/2025/ .. l-behaviour-of-american-consumers-lbbonline.html
  Published in Travel and Leisure on Monday, October 20th 2025 at 20:06 GMT by lbbonline
          ^{🞛 This publication is a summary or evaluation of another publication 🞛 This publication contains editorial commentary or bias from the source}

299x168/9140 Bytes

298x169/8913 Bytes

298x169/7709 Bytes

Major Shifts in American Travel Behaviour: Insights from Travelboom’s Latest Study

The post‑pandemic travel landscape in the United States is evolving faster than many industry observers expected. Travelboom’s recent research, highlighted in a feature on LBBOnline, captures the pulse of American travelers as they re‑evaluate their priorities, destinations, and travel styles. The study, based on surveys of over 2,500 respondents across the country, paints a picture of a “travel boom” that is not simply a return to pre‑COVID patterns but a fundamentally altered experience.

1. From Luxury Resorts to Experiential Adventures

One of the most striking findings is a marked shift away from traditional luxury resorts toward more experiential and immersive travel. While a small fraction of travelers still gravitate toward five‑star hotels, the majority now favor destinations that offer unique, hands‑on experiences—think hiking in national parks, culinary tours in rural communities, or cultural festivals in off‑the‑beaten‑path towns. The data show that 68 % of respondents indicated a preference for “authentic” travel experiences over “commercial” luxury offerings. This mirrors a broader industry trend where travelers seek “meaningful” travel that offers a deeper connection to place and people.

2. Domestic Travel Surges, International Trips Taper

Domestic travel has become the cornerstone of American itineraries. The study reports that 78 % of respondents plan at least one domestic trip within the next 12 months, compared to 55 % who intend to travel abroad. This surge is attributed to a combination of lingering travel restrictions, a desire for shorter flight times, and a renewed appreciation for national parks and local destinations. The rise of “staycations” and road trips also plays a role, with nearly half of respondents citing convenience and cost as key drivers for staying closer to home.

3. Remote Work and the Workcation Trend

The remote‑work revolution has left a lasting imprint on travel habits. More than half of the respondents (52 %) reported that they have used remote work to extend vacations or combine business trips with leisure travel—a phenomenon commonly referred to as the “workcation.” This hybrid approach allows travelers to blend productivity with exploration, creating longer stays that blend city life with nature. Travelboom notes that workcation destinations often feature reliable Wi‑Fi, co‑working spaces, and accommodations that cater to extended stays.

4. Sustainability Gains Ground

Environmental consciousness has moved from a niche concern to a mainstream priority. The study reveals that 73 % of travelers now consider sustainability when choosing destinations, accommodations, or transportation options. Travelers are increasingly seeking eco‑friendly hotels, carbon‑offset flight options, and experiences that support local communities. In addition, a growing number of respondents (61 %) are willing to pay a premium for green accommodations, indicating a market shift that could influence hotel design, operations, and marketing.

5. “Longer but Fewer” Trips

The data suggest a “longer but fewer” travel pattern. While Americans are traveling more frequently overall, the trips tend to be longer in duration. 48 % of respondents indicated that they prefer a 10‑day or longer vacation compared to 32 % who opt for shorter, weekend getaways. This preference aligns with the desire to experience more deeply and reduce the frequency of travel-related jet lag or transit fatigue.

6. Digital Planning and Real‑Time Decision Making

Technology continues to shape travel planning. Nearly 90 % of respondents use digital platforms (travel apps, social media, review sites) to plan trips, and 64 % rely on real‑time updates such as weather alerts or local event calendars. The study highlights the importance of integrated booking experiences that combine flight, accommodation, and activity planning in a single interface. Moreover, travelers now expect personalized recommendations based on past preferences, a trend that has prompted many travel agencies and platforms to invest in AI‑driven recommendation engines.

7. Health and Safety Remain Top of Mind

Even as restrictions ease, health and safety remain a top concern. The research shows that 71 % of respondents still consider a destination’s health protocols (such as sanitation measures, vaccination requirements, and local COVID‑19 policies) when deciding where to travel. This heightened vigilance has prompted hotels and airlines to adopt stricter cleaning regimens and transparent communication regarding safety standards.

8. Implications for the Travel Industry

The Travelboom study signals several actionable insights for travel businesses:

• Diversify Offerings: Provide packages that emphasize authentic experiences and local culture over generic luxury options.
• Capitalize on Remote Work: Offer “workcation” packages that combine business amenities with leisure activities.
• Highlight Sustainability: Market eco‑friendly initiatives and provide transparent information on carbon footprints and sustainability certifications.
• Leverage Technology: Invest in seamless digital booking experiences and AI‑driven personalization.
• Prioritize Health & Safety: Clearly communicate health protocols and maintain high standards of cleanliness.

9. Looking Ahead

The research suggests that the travel boom is likely to continue, but not in the form many predicted. As American travelers seek deeper, more meaningful engagements with destinations, the industry will need to pivot from a one‑size‑fits‑all approach to a more nuanced, traveler‑centric strategy. By embracing authenticity, sustainability, and technology, travel providers can not only meet but exceed the evolving expectations of the modern traveler.

In sum, the Travelboom study paints a dynamic picture of a traveler demographic that is increasingly discerning, digitally connected, and attuned to global and local concerns. Those who can adapt to these shifting preferences stand to thrive in a rapidly changing travel marketplace.