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Ski Towns Evolve: Beyond the Slopes

  //travel-leisure.news-articles.net/content/2026/02/05/ski-towns-evolve-beyond-the-slopes.html
  Published in Travel and Leisure on Thursday, February 5th 2026 at 12:51 GMT by Travel + Leisure
      Locales: Colorado, Wyoming, Utah, Vermont, California, Montana, New Hampshire, Washington, UNITED STATES

The Rise of the Multi-Activity Ski Town

The shift towards inclusivity in ski towns is driven by several factors. Firstly, skiing can be expensive and inaccessible to many. Secondly, a broader range of activities attracts a more diverse tourist base, boosting local economies. Finally, many travelers now prioritize experiences over purely athletic pursuits, seeking destinations that combine outdoor beauty with cultural and culinary delights. This means ski towns are investing in infrastructure and attractions that appeal to a wider demographic - from art museums and historic districts to gourmet restaurants and relaxing spas.

Top Destinations for the Non-Skiing Traveler

Aspen, Colorado: Often associated with glitz and glamour, Aspen delivers on luxury experiences even without hitting the powder. Beyond designer shopping and fine dining, the Aspen Art Museum stands out, showcasing contemporary works. The Wheeler Opera House, a beautifully preserved Victorian building, hosts a diverse calendar of performances. Consider a scenic drive along Independence Pass (weather permitting) for breathtaking views.

Park City, Utah: Steeped in mining history and further cemented by its role as a host city for the 2002 Winter Olympics, Park City's Main Street is a bustling artery of shops, galleries, and restaurants. The Utah Olympic Park offers more than just a glimpse into the past; visitors can experience bobsledding (with a professional driver!), alpine coaster rides, and museum exhibits. Snowshoeing and ice skating are readily available, but a relaxing afternoon by a fireplace with a good book is equally rewarding.

Stowe, Vermont: Representing classic New England charm, Stowe provides a cozy and picturesque backdrop for a winter escape. Horse-drawn sleigh rides are a romantic way to experience the landscape, while the acclaimed restaurants offer farm-to-table dining experiences. The Trapp Family Lodge, made famous by The Sound of Music, is a popular attraction, boasting stunning views and offering cross-country skiing trails (even for beginners!).

Jackson Hole, Wyoming: This town truly caters to all outdoor enthusiasts. While skiers flock to the challenging slopes, non-skiers can explore the National Elk Refuge on a scenic sleigh ride, witnessing hundreds of majestic elk in their natural habitat. Grand Teton National Park is easily accessible for snowshoeing and wildlife spotting.

Big Sky, Montana: Known for its expansive terrain, Big Sky offers a more relaxed atmosphere. Lone Mountain Ranch, a historic working ranch, provides a unique glimpse into Montana's ranching heritage and offers activities like horseback riding and dog sledding.

Expanding the Horizon: Lesser-Known Gems

Beyond these established destinations, several other ski towns are emerging as attractive options for non-skiers. Telluride, Colorado boasts a free gondola that provides stunning panoramic views, and its historic district is a delight to explore. Taos, New Mexico offers a unique cultural experience with its historic plaza and the ancient Taos Pueblo, a UNESCO World Heritage site. Whitefish, Montana combines a lively downtown scene with opportunities for snowshoeing and cross-country skiing. Lake Placid, New York, steeped in Olympic history, allows visitors to explore iconic venues and enjoy ice skating on Mirror Lake.

Planning Your Non-Skiing Winter Getaway

When planning your trip, consider factors beyond just the activities. Accommodation options range from luxury hotels and cozy bed-and-breakfasts to vacation rentals. Transportation can be a challenge in snowy conditions, so consider whether a rental car is necessary or if the town offers reliable public transportation. Finally, be sure to pack warm layers, even if you're not skiing, as mountain weather can be unpredictable.

Ultimately, the best ski town for a non-skier is the one that best matches your interests and preferences. Whether you seek luxury, history, culture, or simply a relaxing escape, there's a snowy mountain destination waiting to welcome you.