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Crisis on the menu: How cut-price deals and fast food are reshaping France's sacred lunch ideals

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French consumers aren't feeling economically confident, triggering the appearance of novel cut-price menus at many cafes and restaurants.
The article from Fortune, published on April 16, 2025, discusses how economic pressures in France are leading to a transformation in the traditional French lunch culture. As the cost of living rises, more French workers are turning to fast food and cut-price meal deals instead of the customary leisurely, multi-course lunches. This shift is reshaping France's sacred lunch ideals, with fast food chains like McDonald's and local equivalents gaining popularity due to their affordability and convenience. The trend is causing concern among traditional restaurateurs and cultural purists who fear the erosion of a cherished aspect of French identity. However, some see this as an inevitable adaptation to modern economic realities, with efforts being made to balance cost-saving with maintaining some elements of the traditional lunch experience.

Read the Full Fortune Article at:
[ https://fortune.com/europe/2025/04/16/crisis-menu-cut-price-deals-fast-food-reshaping-france-sacred-lunch-ideals/ ]


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