Booking.com's CTO prioritized travelers when he started deploying gen AI tools. Now he's focusing on employees too

Travel and Leisure Travel and Leisure

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Booking.com's CTO prioritized travelers when he s .. gen AI tools. Now he's focusing on employees too

Booking.com's CTO prioritized travelers when he started deploying gen AI tools. Now he's focusing on employees too

^{Published on 2025-04-16 14:07:00 - Fortune}

Chief Technology Officer Rob Francis is deploying generative AI tools for both employees and travelers. But how he measures success differs for both.

In an article published on April 16, 2025, by Fortune, Booking.com's CTO, Rob Francis, discusses the company's approach to deploying generative AI tools. Initially, the focus was on enhancing the traveler experience by using AI to provide personalized travel recommendations and improve customer service. Now, Francis is shifting attention towards leveraging AI to benefit employees as well, aiming to streamline internal processes and boost productivity. He emphasizes the importance of responsible AI use, ensuring that the technology aligns with the company's values and enhances both customer and employee satisfaction.

Read the Full Fortune Article at:
[ https://fortune.com/2025/04/16/booking-coms-cto-prioritized-travelers-when-he-started-deploying-gen-ai-tools-now-hes-focusing-on-employees-too/ ]

N@N

Booking.com's CTO prioritized travelers when he started deploying gen AI tools. Now he's focusing on employees too