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CFO of Europe's most valuable company hopes trade war is a 'wake-up call' for the continent

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SAP's finance chief, Dominik Asam, hopes tariffs are a "wake-up call" that can kickstart Europe into building more tech giants.

The article from Fortune, published on April 24, 2025, discusses the perspective of the CFO of SAP, Europe's most valuable company, on the ongoing trade war and its implications for the continent. The CFO expresses hope that the trade war serves as a wake-up call for Europe, urging the region to strengthen its economic resilience and competitiveness. The article highlights SAP's strategic responses to the trade tensions, including diversifying supply chains and investing in digital transformation to mitigate risks. The CFO also emphasizes the need for Europe to foster innovation and reduce dependency on external markets, suggesting that the current challenges could catalyze long-term growth and stability if addressed proactively.

Read the Full Fortune Article at:
[ https://fortune.com/europe/2025/04/24/cfo-sap-europes-most-valuable-company-hopes-trade-war-wake-up-call-continent/ ]