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Ulta Beauty says online shopping habits are changing. Here's how the retailer invests in tech to keep up

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After completing an IT-led software modernization project with SAP, Ulta Beauty is turning its attention to AI and personalization.
Ulta Beauty is enhancing its operational efficiency and customer experience through the integration of advanced AI technologies and the modernization of its IT systems. The company is leveraging AI to optimize inventory management, personalize marketing efforts, and improve in-store and online customer interactions. Additionally, Ulta Beauty is undergoing a significant IT overhaul to support these AI initiatives, aiming to streamline processes and enhance data analytics capabilities. This strategic focus on technology is part of Ulta Beauty's broader plan to stay competitive in the rapidly evolving beauty retail sector.

Read the Full Fortune Article at:
[ https://fortune.com/2025/04/23/ulta-beauty-ai-it-systems/ ]