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From knitting girdles, to outfitting astronauts for space travel

The article from WCVB details the evolution of the Under Armour brand, founded by Kevin Plank in 1996, from its origins in his grandmother's basement to becoming a global sportswear giant. Initially, Plank, a former University of Maryland football player, aimed to create a T-shirt that stayed dry during workouts, leading to the development of Under Armour's signature moisture-wicking fabric. The brand quickly expanded beyond T-shirts to include various athletic wear, gaining popularity among athletes and eventually securing endorsement deals with high-profile sports figures like Tom Brady and Stephen Curry. Under Armour's growth continued with the opening of its first store in 2007 and its expansion into international markets. The company also ventured into innovative projects, such as developing spacesuits for astronauts in collaboration with NASA, showcasing its commitment to pushing the boundaries of performance apparel.

Read the Full WCVB Channel 5 Boston Article at:
[ https://www.wcvb.com/article/from-knitting-girdles-to-outfitting-astronauts-for-space-travel/64691694 ]